SmartSearch Marketing Helps Technology B-to-B Firms Drive Sales Through Search Engine Marketing

April 26, 2007; 03:39 AM

SmartSearch Marketing, a full-service search engine marketing agency specializing in consumer and business-to-business markets, reports that its Search Lifecycle Management(TM) services are delivering significant results to B-to-B high technology clients that are using search marketing campaigns to drive leads, prospects and sales.

"We understand the unique challenges technology companies face and how to help them maximize their search marketing campaigns," said Patricia Hursh, founder and president of SmartSearch. "Our roster is growing with software, hardware and IT services clients -- all with long, complicated sales cycles that include multiple influencers and decision makers. Our Search Lifecycle Management service addresses these very issues."

SmartSearch's proven b-to-b search marketing methodology combines pre- and post-click services to provide technology companies with high-impact and results-driven search marketing campaigns. In January 2004, a leader in cutting-edge database software hired SmartSearch to manage a comprehensive search advertising campaign tailored to the company's specific b-to-b needs. Six months later, the cost of driving prospects to download the company's free trial software ratio decreased by 53 percent while downloads per month tripled.

Another example of SmartSearch's success in high technology search marketing is the work it's doing for a global provider of enterprise resource planning (ERP) software solutions. SmartSearch is managing search marketing campaigns for the firm's customer relationship management (CRM), supply chain management (SCM) and professional services automation (PSA) offerings. The comprehensive program decreased the client's cost-per-lead from $500 to $70 in a three-month period, as well as quadrupled the number of leads received per month.

About Search Lifecycle Management(TM)

Search Lifecycle Management(TM) is a comprehensive, integrated search marketing methodology that provides end-to-end accountability for search marketing results integrating both pre-click and post-click services. It represents the next generation in the evolution and maturation of the search marketing industry.

About SmartSearch Marketing

SmartSearch Marketing is a full-service search engine marketing agency that helps clients generate leads, acquire customers and position brands online. A leader in managing the entire Search Lifecycle Management(TM) process, the SmartSearch team serves clients throughout the United States by integrating search engine optimization, pay-per-click advertising, Web site conversion improvement, results tracking and marketing analytics. SmartSearch guarantees its pre-established cost-per-lead and cost-per-customer goals and monthly spending limits. For more information visit www.smartsearchmarketing.com