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Google Accounted For 65 Percent Of All U.S. Searches In April 2007


Google Search Market Share Up 11 Percent Year-Over-Year

May 10, 2007; 03:12 AM

NEW YORK, NY – Hitwise, the leading online competitive intelligence service, today announced that the Google accounted for 65.26 percent of all US searches in the for the four weeks ending April 28, 2007. Yahoo! Search, MSN Search and Ask.com each received 20.73, 8.46 and 3.69 percent respectively. The remaining 47 search engines in the Hitwise Search Engine Analysis Tool accounted for 1.86 percent of U.S. searches.

Google an Increasing Source of Traffic to Key Industries

Search engines continue to be the primary way Internet users navigate to key industry categories. Comparing April 2007 to April 2006 - Travel, Entertainment and Business and Finance categories received more than double digit increases in their share of traffic coming directly from search engines.

About Hitwise

Hitwise is the leading online competitive intelligence service. Only Hitwise provides its 1,200 global clients with daily insights on how their customers interact with a broad range of competitive websites, and how their competitors use different tactics to attract online customers.

Since 1997, Hitwise has pioneered a unique, network-based approach to Internet measurement. Through relationships with ISPs around the world, Hitwise’s patented methodology captures the anonymous online usage, search, and conversion behavior of 25 million Internet users. This unprecedented volume of Internet usage data is seamlessly integrated into our easy to use, web-based service, designed to help marketers better plan, implement, and report on a range of online marketing programs.

Hitwise is a privately held company headquartered in New York City and operates in the United States, United Kingdom, Australia, New Zealand, Hong Kong, and Singapore. More information about Hitwise is available at www.hitwise.com.

For up to date analysis of online trends and statistics, please visit the Hitwise Intelligence Analyst Weblogs at weblogs.hitwise.com and the Hitwise Data Center at www.hitwise.com/datacenter.


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