Hitwise Launches Online Dashboard Reporting

May 18, 2007; 03:35 AM

NEW YORK, NY – Hitwise, the leading online competitive intelligence service, has launched Hitwise Dashboards, a new interactive report that enables marketers to review customized competitive intelligence information from a single page in the Hitwise interface.

Leveraging Hitwise data that is updated on a daily basis, the new Dashboards reporting provides up-to-date snapshots of metrics that marketers deem most important to their online planning and reporting efforts. Hitwise has made it even easier for marketers to execute on daily competitive insights from across multiple online marketing disciplines. With one click, marketers can view data including:

• The relative market share of their brand within their industry online
• The sources of traffic among competitors’ sites
• The percentage of traffic from affiliate partners
• The brands and products that are top of mind among consumers
• Demographic data and Lifestyle segmentation data

“Hitwise Dashboards make it easier to access the vast amount of information Hitwise has about your competitors,” said Tamir Lipton, senior marketing manager, Meredith Corporation. “This is yet another example of the commitment Hitwise has made to help its clients get more value from the robust Hitwise data set.”

Hitwise is the first competitive intelligence firm to offer customizable Dashboard reports on the online performance of over 900,000 websites and search and online usage behavior of over 10 million US Internet users. Future enhancements to Hitwise Dashboards will enable Hitwise clients to integrate other data sets, such as website analytics into the Hitwise interface.

“Hitwise Dashboards demonstrates the commitment Hitwise is making to its clients and marketers in delivering an integrated analytics platform,” said Gavin Appel, senior vice president of product development. “The goal of Dashboards is to make it easier for our clients to remain ahead of their competitor and industry trends while being able to make informed decisions around planning and analysis of marketing campaigns. Our clients can now access our broad range of online data instantly through our superior online user experience helping them make smarter decisions, faster.”