The Latest in Oneupweb's Podcast Series, One for the Money, Tackles the Pitfalls of Do-It-Yourself Paid Search Marketing Efforts

May 28, 2007; 02:53 AM
"Imagine an eager new IT worker given the opportunity to launch his career and new employer's first paid online advertising program." This is how Oneupweb CEO, Lisa Wehr, prefaces her company's latest podcast, The Paid Assassin. "Will he have the wisdom to ask for expert assistance, or will he depend on search engine tutorials and messages from some not always helpful, 'Help' desks?" In the latest episode of their podcast drama series, One for the Money, Oneupweb's intrepid amateur acting troupe presents just such a dilemma.

The Paid Assassin is the second in Oneupweb's new podcast series, One for the Money. The series, launched just three weeks ago by the integrated online marketing firm, already boasts several hundred regular subscribers. Episodes can be downloaded from http://www.oneupweb.com and http://www.podgarden.com, or accessed by searching "Oneupweb" on iTunes and other leading podcast portals.

This latest One for the Money installment is again based upon actual experiences of Oneupweb clients. Click fraud, vague keywords, inappropriate creative, inadequate metrics and the inability to identify and solve these problems, all lead to the perfect storm of PPC disasters. The eventual conference room confrontation dramatically confirms that paid search is no place for the inexperienced.

"What we hear most often when PPC problems occur is 'it happened so fast,'" observes Wehr. "Paid online marketing programs can provide an immediate lift to sales, or rapidly deplete monthly ad budgets with little or no results. It takes constant, expert monitoring to run a successful program. This podcast illustrates that point."

At the end of this latest radio drama, Oneupweb CEO Lisa Wehr and Business Development Director Tim Kauffold discuss the lessons learned in this episode, as they direct listeners to some free resources that will help them learn more about initiating and managing PPC ad programs.

For more information about One for the Money and the integrated online services and strategies available at Oneupweb, visit http://www.oneupweb.com.

About Oneupweb
Oneupweb has been an innovator in online marketing for more than a decade, creating integrated online marketing plans that include natural search engine optimization, paid search marketing, podcast production, social media, online market research, marketing analytics and more. An award-winning firm, Oneupweb was named a 2006 Michigan Top 50 Company to Watch and is the only three-time winner of the prestigious ClickZ Best Search Engine Marketing Vendor Award. CEO, Lisa Wehr, an Ernst & Young Entrepreneur of the Year, has been named to BtoB Magazine's Who's Who List three years and is recognized as a Leader & Innovator by Lawrence Technological University. Oneupweb is a privately held company located in Michigan. For more information on Oneupweb, please contact 231.256.9811 or visit Oneupweb.com.