ADTECH Receives BPA Worldwide Certification as HELIOS IQ Meets Highest Industry Standard for Ad Serving

June 1, 2007; 12:44 AM

New York -- ADTECH (www.adtech.info), the world’s leading independent ad serving solutions provider, announced that it has received full accreditation from BPA Worldwide, the world’s leader in media auditing. BPA Worldwide has recognized their flagship ad serving solution, HELIOS IQ for tracking advertisements delivered as well as advertising “clicked on”, according to BPA’s click counting methodology documentation. BPA’s accreditation of the ad serving system was done in accordance with the accepted Interactive Advertising Bureau’s (IAB) Ad Impression Guidelines for ad serving, which ADTECH has been actively involved in setting up.

“While we have complied with the highest standards in our industry for years, to have our Helios IQ platform recognized by the BPA is a tremendous validation for our standards of quality and integrity,” said Dirk Freytag, CEO of ADTECH AG. “For our clients, this validation gives them the piece of mind to know that they have the highest degree of transparency and accuracy for their digital campaigns.”

“We are very pleased that ADTECH has joined the ranks of being audited against and compliant with the industry’s ad impression measurement guidelines,” said Sheryl Draizen SVP and GM of the Interactive Advertising Bureau. “This type of leadership is imperative as we focus on achieving greater transparency and accountability across the Interactive industry.”

One of the global leaders in ad serving technology, ADTECH and its flagship HeliosIQ ad serving platform are utilized by companies like SkyTV and AOL in Europe as well as A&E and Fotolog, the leading photoblogging site on the web and one of Alexa’s 20 most trafficked sites in the United States. Under the HELIOS IQ platform, publishers, agencies and advertisers are able to use the latest in state of the art campaign deployment, live monitoring and interactive reporting.

To learn more about ADTECH’s receiving BPA Worldwide accreditation, please email nsteinberg@5wpr.com