blinkx Partners With Global Music Brand Ministry of Sound Adding Video Footage to Search Index

June 4, 2007; 01:02 AM

blinkx plc ("blinkx"), the world's largest video search engine, today announced a content partnership with Ministry of Sound TV (MoSTV), the first digital content provider for dance music entertainment. Under the terms of the agreement, blinkx will transcribe and index video content from Ministry of Sound TV (MoSTV), making it easy for users to find and watch at http://www.blinkx.com.

Ministry of Sound, a leading global entertainment company, has expanded its international franchise to include television programming and syndication. Ministry of Sound is not only a world renowned venue in London, but also a music and lifestyle brand that singlehandedly created the clubbing movement as we know it today.

"We're thrilled to partner with the Ministry of Sound and offer users access to music videos and footage from interviews and events," said Suranga Chandratillake, founder and CEO, blinkx. "A lot of people turn to the Web for their musical interests and we're happy to expand our offering of music-related content."

"With over 500 music videos, exclusive DJ interviews, and the only permanent film crew in Ibiza this season, we are the only source of dance music entertainment," said Assia Grazioli-Venier, Head of Ministry of Sound TV. "By partnering with blinkx we're pleased to make it even easier for our loyal fan-base to find our videos online, while introducing our programming to an even larger global audience."

As an in-house production team, MoSTV produces premium dance music content, while also aggregating affiliate branded content such as Hed Kandi's 'Kandi Vision' and http://www.ilikemusic.com. Features include full and exclusive coverage of the upcoming Ibiza 2007 season, plus lifestyle and island guides. Other content includes Music Videos, News & Charts, Interviews with headlining DJs, Club & Festival coverage, and DJ lead programs such as 'Clubbers Guide to...'.

As the pioneer in video search technology, blinkx has built a reputation as the smartest way to search new forms of online content such as video. With more than 130 media partners and 12 million hours of indexed video and audio content, including favorite TV moments, news clips, short documentaries, music videos, video blogs and more, blinkx uses advanced speech recognition technology to deliver results that are more accurate and reliable than standard metadata-based keyword searches.

About blinkx

blinkx plc (LSE AiM: BLNX) is the world's most comprehensive video search engine. Today, blinkx has indexed more than 12 million hours of audio, video, viral and TV content, and made it fully searchable and available on demand. blinkx's founders set out to solve a significant challenge - as TV and user-generated content on the Web explode, keyword-based search technologies only scratch the surface. blinkx's patented search technologies listen to -- and even see -- the Web, helping users enjoy a breadth and accuracy of search results not available elsewhere. In addition, blinkx powers the video search for many of the world's most frequented sites. blinkx is based in San Francisco and London.

About Ministry of Sound

Founded in London in 1991 Ministry of Sound (http://www.ministryofsound.com) has last year celebrated its 15th Birthday. The Ministry of Sound nightclub was one of the key locations in the development of dance music and superclubs in Britain in the early 90's and has since become an iconic name and the leading brand in dance music throughout the world. Having expanded into the record business Ministry of Sound is now the most successful independent record company in Europe with a prolific output of hit singles and number of leading compilation brands including Hed Kandi, The Annual, Clubbers Guide, Sessions, Dance Nation, Housexy and The Chillout Session. Ministry of Sound has expanded globally including nightclubs in Singapore, Delhi and Egypt. Ministry of Sound also runs high profile radio, TV and online operations in addition to producing a range of hugely successful Ministry of Sound hi-fi equipment and other branded consumer items. In addition, Ministry of Sound Tours runs over 2000 global events a year. The company's annual turnover is in excess of pounds sterling 50m.