Jeffrey K. Rohrs, ExactTarget's Vice President of Agency and Search, will help fuel discussions about click fraud as part of this week's Search Engine Strategies 2007 Canada Conference & Expo. Organized by two of the world's leading search authorities, SES provides attendees with real-time actionable information needed to grow a business through search engine marketing.
The event offers attendees a unique setting to network with marketers and search engine industry professionals to discuss today's trends in SEM, as well as provides access to solutions providers, potential partners and affiliates.
Search Engine Strategies 2007 Canada Conference & Expo
What: "Click Fraud Briefing"
When: Wednesday, June 13, 2:45 p.m. - 4:00 p.m.
Where: Metro Toronto Convention Centre, 255 Front Street West, Toronto, Ontario M5V 2W6
The panel, made up of experts from search engine and analytics agencies, will discuss what constitutes click fraud and how to ensure your paid search campaigns are protected from it. The session will also cover best practices to bulletproof paid search campaigns from low-quality traffic. In addition to moderating the discussion, Mr. Rohrs will also provide an update to "The Sausage Manifesto," an open letter to the paid search networks that he published earlier this year.
If you are a member of the press and would like to schedule a meeting with Mr. Rohrs at the conference, please contact Becky Caudill, SHIFT Communications, at bcaudill@shiftcomm.com or (415) 591-8418.
About Jeffrey K. Rohrs
Jeffrey K. Rohrs is responsible for building strategies and programs to further develop and cultivate ExactTarget's agency community. Prior to joining ExactTarget, Rohrs served as President and Chief Interactive Strategist at Optiem, one of ExactTarget's original agency partners. While there, he developed the firm's search marketing practice and oversaw digital and email marketing programs for a wide range of clients including Insurance.com, Things Remembered and Sherwin-Williams.
Rohrs is well-versed in marketing law and is a regularly featured speaker on legal and emerging issues at Search Engine Strategies conferences. He was also a featured speaker at Marketing Sherpa's inaugural Email Marketing Summit. Rohrs has been quoted on a variety of interactive marketing topics in publications including Advertising Age, Wired.com, Marketing Sherpa, Target Marketing, ClickZ, Inside Business, and The Plain Dealer.
He received his undergraduate degree from Miami University where he currently serves on the Advisory Board for the school's Interactive Media Studies Program. He holds a J.D. and Masters in Mass Communication from Boston University.
About ExactTarget
ExactTarget is the market leader in on-demand email software solutions for permission-based email marketing. More than 5,500 organizations worldwide, including Anthem Blue Cross and Blue Shield, The Home Depot, Scotts Miracle- Gro Company, Delta Faucet, and CareerBuilder.com, rely on ExactTarget email solutions to strengthen their customer relationships and to control email throughout the enterprise. ExactTarget is a recognized technology leader. In 2006, the company was highly ranked in both the Inc. 500 and the Deloitte Fast 500. For the last three years, ExactTarget ranked highest in market suitability by JupiterResearch based on the solution's usability, strong feature set and API. ASPnews, the world's premier source of news and analysis for and about the Application Service Provider (ASP) and Web services industry, ranks ExactTarget as one of world's 25 leading service providers for the ASP, Software-as-a-Service (SaaS), Web Services, Service-Oriented Architecture (SOA) and Utility Computing industries. ExactTarget solutions meet the needs of all industry verticals and all size organizations, including SMB, corporate divisions, not-for-profits, large retail/direct marketers, agencies and enterprises. Privately owned and headquartered in Indianapolis, USA, the company has more than 30 offices spanning North America, Europe and Australia. To learn more, go to http://www.exacttarget.com/.