Hitwise, the leading online competitive intelligence service, today announced that Google accounted for 65.13 percent of all US searches in the four weeks ending May 26, 2007. Yahoo! Search, MSN Search and Ask.com each received 20.89, 8.40 and 3.92 percent respectively. The remaining 49 search engines in the Hitwise Search Engine Analysis Tool accounted for 1.66 percent of U.S. searches.
Google an Increasing Source of Traffic to Key Industries
Search
engines continue to be the primary way Internet users navigate to key
industry categories. Comparing May 2007 to May 2006 - Travel, News
and Media, Entertainment and Business and Finance categories received
double digit increases in their share of traffic coming directly from
search engines.
About Hitwise
Hitwise
is the leading online competitive intelligence service. Only Hitwise
provides its 1,200 clients around the world with daily insights on
how their customers interact with a broad range of competitive Web
sites, and how their competitors use different tactics to attract
online customers.
Since
1997, Hitwise has pioneered a unique, network-based approach to
Internet measurement. Through relationships with ISP’s around the
world, Hitwise’s patented methodology anonymously captures the
online usage, search and conversion behavior of 25 million Internet
users. This unprecedented volume of Internet usage data is
seamlessly integrated into an easy to use, web-based service,
designed to help marketers better plan, implement and report on a
range of online marketing programs.
Hitwise,
a subsidiary of Experian (FTS: EXPN)
www.experiangroup.com
and operates in the United States, United Kingdom, Australia,
New Zealand, Hong Kong and Singapore. More information about
Hitwise is available at www.hitwise.com.
For up to date analysis of online trends, please visit the Hitwise Intelligence-Analyst Weblogs at www.weblogs.hitwise.com and the Hitwise Data Center at www.hitwise.com/datacenter.