Location3 Media Officially Launches Hispanic Targeting at ad:tech Miami

June 25, 2007; 07:05 AM

If your marketing messages are written only in English, you might be omitiendo nearly 17 million Internet users. But a straight translation of marketing messages is not enough. The U.S. Hispanic population--the largest minority since 2002 and growing--is a unique and varied community. Individuals communicate in Spanish only, English only or a combination of the two; Hispanics are either immigrants or born in the United States; and Hispanics hail from twenty-two countries. These factors cumulate in an assortment of values, customs, beliefs, behaviors and attitudes.

With the launch of Hispanic Targeting, Location3 Media ensures that Hispanic Internet users both miran and comprenden your search engine ads. "Advertisers are always trying to discover the perfect target audience. They spend thousands researching consumer behavior and testing marketing messages," says Alex Porter, vice president of Location3 Media and Hispanic Targeting, "yet may have managed to exclude about fifteen percent of the population because their search engine ads are written only in English. Ridículo!"

Hispanic Targeting is a full-service Hispanic search engine marketing solution dedicated to targeting the U.S. Hispanic population through each of the leading search engines, their Spanish counterparts and other engines dedicated to the Hispanic experience. Fortified with in-house Spanish speakers, Hispanic Targeting understands the unique characteristics of the diverse Hispanic population and how to successfully adapt Hispanic marketing messages to fulfill this community's specific desires. Dedicated Spanish-speaking account managers provide Spanish keyword development and copywriting in three forms--neutral Spanish copy, bilingual copy and English copy, which appeals to the Hispanic population.

In addition to Spanish keyword development and custom copywriting, Hispanic Targeting offers a number of other Hispanic marketing services including bid management, wide-spread distribution, search engine optimization, media planning and content targeting. To measure the effectiveness of the Hispanic marketing campaign, Hispanic Targeting uses Media Agent, Location3 Media's proprietary tracking and analysis system, to evaluate campaign success and make real-time changes as needed. Hispanic Targeting is ideal for any business looking to reach millions of Hispanic Internet users who are actively searching for information and drive qualified Hispanic traffic to their website.

In addition to exhibiting at ad:tech Miami, Porter is speaking at the DMA Directo Day West Conference in August regarding a successful Hispanic marketing campaign carried out by the Hispanic Targeting team. Porter pioneered the development of Hispanic Targeting and is currently heading up this new venture--conversing with high-end search advertisers that are looking to reach the Hispanic market and designing comprehensive campaigns that effectively represent the Hispanic experience.

For additional information, please visit ad:tech Miami (booth #214) to speak with Porter and other Hispanic Targeting representatives.
                           
About Hispanic Targeting
Hispanic Targeting is a subdivision of Location3 Media, Inc., a technology-driven direct marketing company that delivers Internet marketing solutions for business targeting audiences on local to global scales. Location3 Media, Inc. was founded in 1999 and is now parent to other specialized Internet marketing companies as well: SearchAdNetwork, a leading authority of search engine marketing with years of experience in pay per click management and search engine optimization; and Local Search Traffic, a local search marketing division focusing on business profile syndication and local pay per click management. Location3 Media boasts a full roster of experienced and knowledgeable team members, well-versed in several specialties: account management, graphic design, information technology, web site design, sales, accounting and finance, copywriting and office administration.