MRA Launches Redesigned Website with Increased Access to Latest MRA News, Information

July 9, 2007; 01:16 AM

Washington, D.C. — Marketing Research Association (MRA) today announced the launch of a complete redesign of its website, www.mra-net.org, to provide users with fast and easy access to information on MRA's activities, membership benefits, business development opportunities, education and training, and research’s legal and regulatory issues. The website also provides direct access to MRA’s latest news releases and news articles related to the profession.

"MRA's new website provides a powerful new tool for research professionals," said Larry Brownell, MRA Executive Director. "MRA members, and others interested in the research profession, will now have access to the most recent research news, as well as quick-to-find information on MRA’s many events and services. Anyone with an interest in the opinion and marketing research profession will want to visit the site often," he said.

"The research profession is constantly changing, and with this new website, MRA is better able to instantly adjust to the evolving needs of our members," said Brownell.

Included in the website redesign is a new online press room, housing useful information for journalists seeking quick, relevant information about MRA and the marketing research profession. The website redesign also includes the revised Education Central—a one-stop resource center that allows users to easily search for educational sessions they need to fulfill their Professional Researcher Certification (PRC) requirements.

MRA's enhanced website also features enhanced search engine capabilities and important business development resources. One such resource is MRA's Exchange Evaluation Program service, which allows users interested in obtaining research services to read and post reviews for any business entity with which they have conducted business. Other features of the website include an easy-to-search calendar of MRA events, and quick access to other business resources, such as job postings, and member discount programs.

About MRA
Marketing Research Association is the leading and largest association of the opinion and marketing research profession, a multi-billion dollar a year industry dedicated to providing valuable information to guide the decisions of companies that provide products and services to consumers and businesses. Established in 1957, MRA's international membership encompasses companies and professionals engaged in all segments of marketing and opinion research including Clients, Full Service Researchers, Data Collectors and Support Service Providers. MRA publishes the annual Blue Book Research Services Directory the pre-eminent resource of the opinion and marketing research profession. For more news and information, visit MRA’s website, www.mra-net.org.