Netconcepts President Stephan Spencer Unveils SEO Secrets at SMX Seattle

July 24, 2007; 05:45 AM
Netconcepts®, LLC., the premier natural search engine marketing firm enabling a leading tier of the top 200 Internet Retailers to "get found" online, dispatched president Stephan Spencer to SMX Advanced last month to take part in the panel "Give It Up!".

The session, composed of search engine optimization pioneers, was unique in the fact that all experts involved agreed to disclose their most closely guarded secrets to the select group of attendees in the audience.

High level details from the session, organized by Search Engine Land Editor-in-Chief Danny Sullivan, were kept under a tight embargo for no less than thirty days after the event.

"I was thrilled to be able to share some of my favorite search engine optimization secrets with such a select gathering of search marketers at SMX Advanced in Seattle," states Spencer. "I'm happier still that thirty days has passed and these tips are available to a wider audience."

The tips Spencer provided were culled from his long history in the field of search engine marketing. They include:

• Understanding Google grouped results. An indented Google listing ranked number two is most likely not actually number two. By adding the right search engine parameters, one can ascertain the indented result's true ranking, and, when trying to gain a competitive advantage, tactically bump a competitor off the front page. This powerful strategy has since been published in Sullivan's Search Engine Land.
• Setting up your Google preferences to display only English language pages only, circumventing the world's most powerful search engine's proclivity to overestimate results.
• Identifying links with sub-optimal anchor text and then influencing friends, colleagues and fellow bloggers to revise these underperforming links.
• Obtaining free Forrester reports, simply by using the super-secret Google query "forrester research grapevine endnotes filetype:pdf".

Other experts on the panel included such industry luminaries as Mike Grehan, Mikkel deMib Svendsen, and Jill Whalen.

"It was an honor to be a part of such an illustrious group," states Spencer. "Together, we hope to share more killer tips at future SMX shows."

Stephan Spencer next appearance will be at Search Engine Strategies in San Jose, CA on August 23 where he will appear on the panels "SEO Through Blogs & Feeds" and "Wikipedia & SEO".

Netconcepts, LLC (www.Netconcepts.com) is committed to arming top Internet retailers with online strategies and technology platforms designed to increase online sales. With proprietary technology and processes including GravityStream™ and GravityMarket™, online retailers will "get found" on the search engines. Online retailers succeeding with the aid of Netconcepts, include Discovery Communications, Northern Tool, Home Shopping Network, Kohl's Department Stores, REI, and Cabela's among other brands. Netconcepts is based in Madison Wisconsin with a production facility in Auckland, New Zealand.