Data Quality in Global Research Explored in July Issue of Alert!

July 26, 2007; 01:36 AM

Washington, D.C. — The July edition of Alert! magazine, published by Marketing Research Association (MRA) is dedicated to data quality in global marketing research, and features articles that address how data quality can be preserved in today’s growing field of marketing research.

The feature article, “The Importance of Ensuring Data Quality in Global Marketing Research,” by Craig Stevens, e-Rewards Market Research, discusses how globalization has changed the way researchers are required to meet the needs of their clients, and identifies questions to ask online sample providers to ensure data quality.

“With the ‘globalization’ of brands and the products [companies] offer, corporate marketing researchers are increasingly relying on, and establishing partnerships with, marketing research suppliers that can meet their global research needs—one stop shopping. This includes understanding differences in language, culture, media consumption, penetration of interviewing tools such as phones and Internet access, traditions, trends and preferences for interviewing modules,” said Stevens.

In the article, “The Physical Side of Qualitative Facilities: Rapport Begins Before the Door,” the QRCA Field Committee discusses the importance of the physical characteristics of a focus group facility and interview rooms of qualitative research companies.

Other stories in this month’s issue include, “Don’t Turn Off Employment Applicants,” by Rick Dacri, the first “President’s Perspective” column written by MRA’s newly-installed President, Colleen Moore-Mezler and a photo re-cap of MRA’s 50th Anniversary celebration held at the Annual Conference.

Alert! magazine is published monthly by the Marketing Research Association. Written for today’s marketing researchers, Alert! provides insights, methodologies, skills, technologies and tools to succeed in today’s profession.

July Issue Password
The July issue of Alert! is available at the following link: http://www.mra-net.org/publications/alert_archive.cfm Enter the following password when prompted: 99105.

About MRA
Marketing Research Association is the leading and largest association of the opinion and marketing research profession, a multi-billion dollar a year industry dedicated to providing valuable information to guide the decisions of companies that provide products and services to consumers and businesses. Established in 1957, MRA's international membership encompasses companies and professionals engaged in all segments of marketing and opinion research including Clients, Full Service Researchers, Data Collectors and Support Service Providers. MRA publishes the annual Blue Book Research Services Directory the pre-eminent resource of the opinion and marketing research profession. For more news and information, visit MRA’s website, www.mra-net.org.