Hot Banana, J.L. Halsey's Web CMS Solution, Expands Channel Partner Program With Signing of Five New Resellers

July 31, 2007; 04:22 AM
Hot Banana (www.hotbanana.com), the Web content management solution (CMS) from J.L. Halsey, today announced that it has added five new channel partners to its reseller program. In signing with Hot Banana, all cited the need for a leading-edge Web content management system that is feature-rich, flexible and marketing-friendly. The company made the announcement at ad:tech Chicago, here through August 1.

Joining Hot Banana’s partner roster are ODA (www.odasf.com), a creative services agency based in San Francisco; CubicICE (www.cubicice.com), an intelligent marketing services company based in South Africa; ClearGauge (www.cleargauge.com),
an online marketing services and analytics consultancy based in Chicago; Portent Interactive (www.portentinteractive.com), an internet marketing company in Seattle; and Nectar, Incorporated (www.nectarinc.com), a multimedia production agency based in New York City.

“Our new partners are all experiencing healthy growth and with that, the need for a top-notch system to satisfy the demands of their expanding customer bases,” said Krista LaRiviere, General Manager, Hot Banana. “Hot Banana gives them the features and the flexibility they want -- and that their customers are demanding.”

ODA selected Hot Banana after a careful review of its own in-house system and other available solutions on the market.

"We needed our Web content management solution to be flexible, feature-rich and SEO-friendly," said Chris Black, Director of Technology, ODA. "Hot Banana gives our designers and developers the ability to satisfy all of our clients, many of whom have extensive online marketing needs. Hot Banana enables our developers to extend past the core technology by adding custom modules that open the door to new and exciting online initiatives within the Web CMS arena."

ODA initially selected Hot Banana’s solution in the spring, and intends to move all of its clients to the new system from an in-house solution. Five clients have already completed the migration. Among these are Foxhollow Technologies (www.foxhollowtech.com), Xtent (www.xtentinc.com) and Tzero Technologies (www.tzerotech.com).

“The switch to Hot Banana has gone quite smoothly and we’ve been able to migrate clients over at a faster rate than we anticipated,” said Black.

Hot Banana’s Web content management system provides integrated Web analytics, lead source and conversion tracking, Web form validation and enables the seamless transfer of Web form data to salesforce.com and NetSuite. Hot Banana works with almost any SFA, CRM, database or email marketing solution and is compliant with the latest version of ColdFusion.

About Hot Banana Software, Inc.
Hot Banana (www.hotbanana.com) is an award-winning Web CMS that helps marketers build and manage SEO-friendly Web sites that can be automated and optimized for maximum lead generation and conversion performance. Hot Banana is available as a Software as a Service (SaaS), hosted offering, or as a licensed software ColdFusion CMS, with everything an eMarketer needs, including Web site optimization and marketing automation tools. Specifically designed for small-to-midsize companies, Hot Banana has more than 200 clients worldwide.

Located in Barrie, Ontario, Canada, with a U.S. office in Menlo Park, Calif., Hot Banana is the Web content management solution from J.L. Halsey Corporation (OTCBB:JLHY), a leading provider of technology solutions for mid-size marketers. J.L. Halsey’s other marketing technology solutions include Lyris, EmailLabs, Sparklist and ClickTracks.