Visual Sciences Launches Bid 2.0

August 3, 2007; 07:39 AM
Visual Sciences, Inc. (formerly known as WebSideStory, Inc.) (NASDAQ: VSCN), a leading provider of real-time analytics applications, today announced availability of Visual Sciences® Bid 2.0, a powerful keyword bid management solution. This latest version adds Yahoo! to the list of supported search engines and offers important new infrastructure enhancements and features, including new budget and listing management capabilities, an optimized, easy-to-use user interface, and international character support. With these new features, search engine marketers now have the ability to manage advertising costs and are afforded greater opportunities for achieving return on investment (ROI) and cost per action (CPA) goals.

“Visual Sciences is pleased to add support for Yahoo! to its Bid product. This important addition affirms our commitment to deliver a competitive, powerful keyword bid management product that meets the needs of search engine marketers,” said Jim MacIntyre, chief executive officer of Visual Sciences. “With Visual Sciences Bid 2.0, we are continuing to extend our applications that leverage analytics to optimize online marketing initiatives and drive improved results for our clients.”

Visual Sciences Bid 2.0 includes the following important enhancements:

- Yahoo! Support: Adds the Yahoo! Search Marketing Platform to the already supported Google AdWords™, increasing the application value for search marketers.

- Improved Listing Management: Enables advertising creative to be leveraged across multiple ad groups, resulting in significant productivity gains to the ad management process.

- Campaign Level Budget Management: Increases control over budgets by separating search and content network advertising spend.

- Automated Bidding: Helps marketers achieve specific online CPA and ROI goals through auto-bidding rules.

- Full International Character Support (Unicode): Enables global management of Search Engine Marketing (SEM) activity.

- Usability Improvements: Ensures advertising complies with specific search engine guidelines through an optimized user interface that includes wizards, alerts and notifications.

“Too much time is spent manually managing the keyword bidding process and watching the competition. Technology can reduce labour-intensive tasks, freeing up marketers to spend more time on the creative process and developing marketing messages and landing page tactics that create tomorrow’s winning strategies,” said Bob Nieme, managing director at Adversitement BV, one of Visual Sciences’ premier partners in Europe and a Bid client. “With Bid, we have been able to increase our productivity, simplify our campaign management and improve our online advertising ROI.”

Visual Sciences Bid is a powerful keyword bid management solution that enables search engine marketers to manage and optimize all of their pay-per-click (PPC) keywords from one consistent, easy-to-use interface. Without leaving the Visual Sciences Bid interface, online marketers can manage all keywords, listings and bids that span across multiple outlets. In addition, Bid’s tight integration with Visual Sciences HBX Analytics enables marketers to easily monitor and optimize conversions and ROI across all PPC keyword campaigns. Bid streamlines workflow, increases productivity and improves the bottom line through a more complete view of SEM initiatives.

About Visual Sciences

Founded in 1996, Visual Sciences, Inc. (formerly known as WebSideStory, Inc.) (NASDAQ: VSCN) is a leading provider of real-time analytics applications. The company’s analytics applications, based on its patent pending on-demand service and software platform, enable fast and detailed analytics on large volumes of streaming and stored data. More than 1,590 enterprises worldwide rely on the answers delivered by these applications to provide them with actionable intelligence to optimize their business operations. The company provides real-time analytics applications for Web sites, contact centres, retail points-of-sale, messaging systems and the intelligence community. Visual Sciences’ flexible technology platform, Visual Sciences Technology Platform 5™, allows the company to rapidly introduce tailored solutions to meet its clients’ needs. Visual Sciences is headquartered in San Diego, Calif., and has East Coast offices in Herndon, Virginia and European headquarters in Amsterdam, The Netherlands. For more information, contact Visual Sciences in the UK. Voice: +44 20 7917 6280. Fax: +44 20 7917 6281. Address: 62-65 Chandos Place London WC2N 4LP. Web site: www.visualsciences.com/uk . Visual Sciences is a registered trademark of Visual Sciences, Inc.