MarketingSherpa Hires Senior Research Analyst

August 15, 2007; 04:27 AM
JACKSONVILLE BEACH, Fla. and WARREN, R.I. -- MarketingSherpa, a MECLABS research firm that publishes Benchmark Guides and Case Studies on what works in marketing, PR and advertising, announces the hiring of Tim McAtee as a senior analyst.

As an experienced researcher, McAtee brings a broad base of knowledge of how to design and learn from studies of the inner workings of marketing and advertising.  Prior to joining MarketingSherpa, McAtee was the research manager at Ogilvy Neo, providing advertising data to such clients as IBM, American Express, Cisco, Allstate and Yahoo!. Previously, he worked as an analyst with GM Planworks, presenting marketing research across the 10 largest divisions of the company.
  
"The MarketingSherpa research team will benefit greatly from Tim's experience and insights," said Stefan Tornquist, research director at MarketingSherpa. "Our one goal is to create research that is of practical use to our 237,000 weekly readers in the marketing, advertising and research fields. Tim's motivation and creativity in research design will help us achieve that as we expand our marketing research products over the coming months."

"MarketingSherpa provides marketers with practical research into the challenges they face daily," McAtee said. "I look forward to sharing my experience and perspective as we continue to provide marketers with case studies, surveys, marketing statistics and data analysis."
     
About MarketingSherpa, Inc
Headquartered in Warren, R.I., MarketingSherpa is a research firm publishing practical case studies and benchmark guides for its 237,000 weekly readers in the marketing profession. Topics covered include practical how-to and exclusive data and proven tactics in business-to-business marketing, ecommerce marketing, email marketing, search marketing, telemarketing, media relations, landing page design, marketing measurement and online subscription marketing. The firm also operates three annual Summits attended by thousands of marketers. Founded in March 2000, and privately held, the firm has been a member of the MECLABS family of research firms since November 2006.