Two SEMDirector Executives to Speak at 2007 Search Engine Strategies San Jose Conference

August 16, 2007; 04:16 AM

SEMDirector, Inc., the leader in search marketing automation, will be participating in the 2007 Search Engine Strategies San Jose event taking place August 20-23, 2007 at the San Jose McEnery Convention Center, San Jose, Calif. Martin Laetsch, senior director of search strategy, will speak on a panel titled, “Benchmarking An SEM Campaign” and David Flesh, senior director of product management, will speak on a panel titled “Search APIs.”

Search Engine Strategies (SES), backed by Search Engine Watch and the ClickZ Network, is the leading global conference and expo series that keeps industry professionals informed about search engine advertising, including optimization and marketing issues. SES provides attendees with the chance to hear about key issues and topics directly from top industry experts, as well as from representatives of the search engines themselves.

During the “Benchmarking an SEM Campaign” panel, Laetsch will discuss various current technologies for managing complex campaigns. He will speak on the benefits of using tools, and specifically campaign management, based on his experience running worldwide search with Intel Corporation. This session will arm search marketers with the information they need to have informed decisions with their existing and prospective agencies and vendors. Laetsch will be joined by Matt Miller of Performics, Inc. who will also share his insight regarding this topic. This panel will be moderated by Free Agent Consultant, Sara Holoubek.

During the “Search APIs” panel, Flesh will discuss APIs that are currently available and how they might be used. His presentation will feature the ongoing release and support of the big three search engines – Google, Yahoo and MSN. He will also address the differentiators, challenges, features, enhancements and requests regarding current search APIs as well recent improvements. Flesh will be joined by Dan Boberg of Yahoo! and Julienne Thompson Hood of Advertising.com who will also share their thoughts regarding search APIs. This panel will be moderated by Anne Kennedy of Beyond Ink.

About Martin Laetsch, senior director of search strategy, SEMDirector

• Seasoned industry veteran with previous senior management positions at Intel and Microsoft.
• While at Intel, he successfully worked with the Corporate Internet Marketing team, to centralize all search marketing activities across the company after having formed an Internal Creative Services Group to create developer-focused marketing communications.
• Regular speaker at industry events such as Search Engine Strategies and AdTech.
• Frequently quoted as a search marketing expert in such publications as The New York Times, Wall Street Journal, The Hub and BtoB Online.

About David Flesh, senior director of product management, SEMDirector

• Responsible for the business strategy and customer driven requirements of the SEMDirector Marketing Action Platform™.
• Industry expert who brings over ten years experience in product management for enterprise-class applications.
• He successfully headed up product management for IT Service and Asset Management solutions for HP Software.
• David was instrumental in driving product strategy and delivery for Peregrine Systems.

About SEMDirector, Inc.

SEMDirector, Inc. is the leader in search marketing automation software. The SEMDirector portfolio provides global organizations with robust search marketing automation solutions for paid search advertising and organic search engine optimization across the enterprise and throughout the channel. With SEMDirector, complex, distributed organizations can control brand integrity, ensure budget transparency and deliver quantifiable results across business units, distribution channels and local languages. Headquartered in San Diego, SEMDirector’s growing customer list includes some of the world’s best known brands in high tech manufacturing, electronics, media & publishing, travel and consumer packaged goods. For more information on the SEMDirector portfolio of search marketing automation solutions, visit http://www.semdirector.com or call 858.397.1500.