AdGooroo Launches AdGooroo Express for Small Search Advertisers

August 22, 2007; 05:37 AM

SAN JOSE, Calif.--(BUSINESS WIRE)--AdGooroo (www.adgooroo.com), a leading provider of search engine marketing competitive intelligence and keyword tools, today unveiled AdGooroo Express at Search Engine Strategies San Jose, making its actionable search insights available to the smallest of Google advertisers for the first time. During its beta phase, the tool will be offered free to all interested advertisers at www.AdGooroo.com.

“Fifty percent of search marketers manage campaigns with fewer than 200 keywords, and they’re competing in search’s dynamic auction marketplace against some of the most sophisticated advertisers on the planet,” said AdGooroo President Richard Stokes. “AdGooroo Express provides several advanced tools and enables these small but very busy advertisers to quickly fine tune their paid and natural search efforts, ratchet up their ROI, and ensure their search investment is spent as effectively as possible.”

Built with the small advertiser in mind, AdGooroo Express provides:

• Integration with AdWords campaign data
• Identification of 35 common problems, with daily tests to ensure campaigns stay on track
• Lists of competitors’ top keywords
• Recommendations for correcting campaign inefficiencies
• Trend identification, based on continual campaign data analysis
• Automatic monitoring of organic search rankings
• A 30-day historical data archive
• Customer support, including email, live chat and other support
• A low price point, starting at just $83/month

“AdGooroo Express gives me a simple interface and the key insights I need to stay on top of competitors, improve the results of my campaign and realize ongoing ROI growth without requiring much time from me or my staff,” said Jim Heising, President and CEO of CallButler.com, a provider of unique small business phone systems. “Prior to AdGooroo allowing me to test the product, my options consisted of having little competitive intelligence or spending more on competitive intelligence each month than I was spending on search.”

Currently, a limited number of advertisers use AdGooroo Express Beta; these advertisers were invited by AdGooroo to try the service prior to its public launch. The company expects its new low cost tool to gain widespread adoption across the remainder of 2007. The company made the tool available for download today.

“Small advertisers don’t have the time and resources necessary to optimize programs like large advertisers, but we’ve automated data collection and analysis with this tool just like we have for large advertisers and agencies,” added Stokes. “Regardless of a program’s size, one commonality exists among search advertisers; they want to understand more than what their own data collection processes, analysis and time limitations allow. Now, the largest and smallest search advertisers can access the intelligence they need to build and maintain a long-term competitive advantage.”

About AdGooroo

AdGooroo provides online marketers and agencies search engine marketing tools that deliver actionable insights to help them rise above the competition and build a long-term competitive advantage.

Based in Chicago, AdGooroo provides competitive intelligence to search engine marketers through its suite of products, including AdGooroo Express, SEM Insight and Trademark Insight. AdGooroo products leverage access and automation to provide paid search, natural search and trademark monitoring insights, shedding light on competitors’ keywords, ad copy, campaign statistics and more. Top agencies and big brand advertisers leverage AdGooroo’s keyword search tools and other unique products for search engine marketing success. For more information, visit AdGooroo.com.