Bayshore Solutions Partners with Omniture

August 22, 2007; 06:03 AM
Tampa interactive marketing firm, Bayshore Solutions, announced their new partnership with Omniture, an award winning provider of online business optimization software. Bayshore Solutions will utilize Omniture’s software to record and relay important facts and figures and to monitor activity of clients’ eMarketing campaigns.

Bayshore Solutions chose to partner with Omniture because their software solution provides for more real time monitoring of a website’s activity,  not just server log file reporting as many web analytic tools do. Bayshore Solutions, will offer Omniture to all of their internet marketing clients to enhance the eMarketing strategy services that Bayshore provides.

“Omniture allows us to monitor and help improve our customer’s on-line presence with unprecedented clarity,” said Guy Mansueto, Vice President of eMarketing at Bayshore Solutions. “The expertise we have developed in interpreting the Omniture collected data and making the appropriate website modifications will translate directly into increased revenue for our clients,” said Mansueto.

Omniture functions as a tool that captures vast amounts of data generated by websites and stores the information, analyzing it to measure trends and customer behavior. It also provides real-time, high-performance analysis and reporting, automates new online processes, and optimizes overall business performance.

“Web analytics are extremely important in terms of SEM and SEO,” said Kevin Hourigan, CEO of the Tampa firm that provides search engine marketing to clients. “Omniture is a tool that will provide us with invaluable information that will help us continue to provide our clients maximum website optimization and eMarketing results,” said Hourigan.

About Bayshore Solutions

As one of the leading full-service Internet development firms in the United States, Bayshore Solutions has delivered custom web applications to over 1,200 clients across 54 countries. Founded in 1996, the company has award winning capabilities in site design, database engineering, e-commerce, document management, email marketing, search engine optimization, and network consultation.