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Google Receives 64 Percent Of All U.S. Searches In July 2007


Google Search Market Share Increased Seven Percent Year-Over-Year

August 22, 2007; 01:32 AM

Hitwise, the leading online competitive intelligence service, today announced that Google accounted for 64.35 percent of all US searches in the four weeks ending July 28, 2007. Yahoo! Search, MSN Search and Ask.com each received 22.131, 8.79 and 3.21 percent respectively. The remaining 48 search engines in the Hitwise Search Engine Analysis Tool accounted for 1.52 percent of U.S. searches.


Percentage of US Searches Among Leading Search Engine Providers

Domain

Jul-07

Jun-07

Jul-06

www.google.com

64.35%

63.92%

60.23%

search.yahoo.com

22.13%

21.31%

22.54%

search.msn.com

8.79%*

9.85%*

11.77%

www.ask.com

3.21%

3.42%

3.29%

Note: Data is based on four week rolling periods (ending 6/30/07; 7/28/07; 7/29/2006) from the Hitwise sample of 10 million US Internet users.

* - includes executed searches on Live.com and MSN Search. Please note that the search volume share reported for www.live.com in the Search Engine Analysis Report for the four week rolling period starting the week ending June 9, 2007 includes searches automatically generated from a promotion on club.live.com. Search volume data from July 9, 2007 onwards does not include automatically generated searches from this promotion.

Source: Hitwise


Google an Increasing Source of Traffic to Key Industries

Search engines continue to be the primary way Internet users navigate to key industry categories. Comparing July 2007 to July 2006, the Travel, News and Media, Entertainment and Business and Finance categories received double digit increases in their share of traffic coming directly from search engines.


Category

Percent of Category Traffic from Search Engines, July-07

Percent Change in Share of Traffic From Search Engines, July-07 – July-06

Percent of Category Traffic from Google, July-07

Percent Change in Share of Traffic From Google, July-07 – July-06

Health and Medical

43.83%

0.55%

28.73%

3.03%

Travel

32.26%

13.53%

20.88%

22.29%

Shopping and Classifieds

24.99%

0.27%

15.62%

5.01%

News and Media

20.66%

8.90%

13.24%

14.41%

Entertainment

21.13%

10.35%

12.98%

16.55%

Business and Finance

16.79%

17.97%

10.09%

28.90%

All figures are based on US data from the Hitwise sample of 10 million Internet users.

Source: Hitwise


About Hitwise

Hitwise is the leading online competitive intelligence service. Only Hitwise provides its 1,200 clients around the world with daily insights on how their customers interact with a broad range of competitive Web sites, and how their competitors use different tactics to attract online customers.

Since 1997, Hitwise has pioneered a unique, network-based approach to Internet measurement. Through relationships with ISP’s around the world, Hitwise’s patented methodology anonymously captures the online usage, search and conversion behavior of 25 million Internet users. This unprecedented volume of Internet usage data is seamlessly integrated into an easy to use, web-based service, designed to help marketers better plan, implement and report on a range of online marketing programs.

Hitwise, a subsidiary of Experian (FTS: EXPN) www.experiangroup.com and operates in the United States, United Kingdom, Australia, New Zealand, Hong Kong and Singapore. More information about Hitwise is available at www.hitwise.com.

For up to date analysis of online trends, please visit the Hitwise Intelligence-Analyst Weblogs at www.weblogs.hitwise.com and the Hitwise Data Center at www.hitwise.com/datacenter.

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