September 10, 2007; 05:39 AM
MarketingSherpa (www.marketingsherpa.com) announced it has collaborated with
Microsoft to provide complimentary
MarketingSherpa Membership licenses to 4,500
Microsoft Independent Software Vendor (ISV)
Partners, totaling more than 13,500 users.
"Microsoft is the perfect launch partner for
MarketingSherpa Memberships," said Anne
Holland, founder of MarketingSherpa. "The
gift of a complimentary MarketingSherpa
Membership will provide thousands of
Microsoft ISVs access to an expansive
research database, an archive of hundreds of
case studies and interviews, and thousands of
creative samples. MarketingSherpa resources
will help ISVs improve their software
marketing results with practical how-to
information."
The 12-month MarketingSherpa/Microsoft
engaged agreement provides complimentary
Memberships for ISVs through January 2008,
with an option to automatically renew the
license at the end of the term. Each of the
4,500 licenses gifted will allow for three
custom logins. Microsoft ISVs are encouraged
to activate accounts within the first 90 days
to maximize the free 12-month membership
period.
Membership content and benefits include:
- All open access content;
- Case studies archive (more than
770);
- How-to training resources (more
than 540) ;
- Interview archive (more than
280);
- Article archive (more than 210);
- Research database (more than 2,800
data points);
- Creative samples library (more
than 2,580);
- Event database (more than 850);
- Award database (more than 350);
- Topical microsites (more than 50);
and
- 10 percent discount to Sherpa
Store.
Other marketing professionals interested in
more information about the MarketingSherpa
Membership are invited to visit the
MarketingSherpa Member Tour at http://www.marketingsherpa.com/membertour.html.
The introductory price for a one-year
membership is $397, with group rates
available.
About MarketingSherpa, Inc
Headquartered in Warren, R.I.,
MarketingSherpa is a research firm publishing
practical case studies and benchmark guides
for its 237,000 weekly readers in the
marketing profession. Topics covered include
practical how-to and exclusive data and
proven tactics in business-to-business
marketing, ecommerce marketing, email
marketing, search marketing, telemarketing,
media relations, landing page design,
marketing measurement, and online
subscription marketing. The firm also
operates three annual Summits attended by
thousands of marketers. Founded in March
2000, and privately held, the firm has been a
member of the MECLABS family of research
firms since November 2006.
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