Marketing professionals from Adobe Systems, Agilent Technologies, Ciena, EMC, Oracle, and others will present exclusive Case Studies of their latest marketing campaigns. September 25, 2007; 07:31 AM
WARREN, R.I., BOSTON and SAN FRANCISCO -- MarketingSherpa,
a research firm publishing Case Studies and Benchmark data for
marketing professionals, will hold its 4th Annual B-to-B Demand
Generation Summit in Boston, Oct. 15-16, 2007, at the Seaport Hotel and
in San Francisco, Oct. 29-30, 2007, at the Westin San Francisco Market
Street.
The B-to-B Demand Generation Summits feature new
business-to-business marketing research, intensive workshop sessions
and 11 practical Case Studies presented by real-world
business-to-business marketers from such companies as Adobe Systems,
Agilent Technologies, Ciena, EMC and Oracle, among others. The summit
will also feature exclusive marketing presentations by two popular b2b
marketing bloggers: Brian Carroll of "B2B Lead Generation Blog" and
Michael Stelzner of "Writing White Papers."
The two-day B-to-B Demand Generation Summits feature
- Case Studies presented by business-to-business marketing peers about their latest campaign tests
- The newest methods of b2b search marketing, video, viral and email campaigns specifically for lead generation and nurturing
- Information on how to market to the Fortune 500
- Improved
networking with all-star business-to-business marketing bloggers and
fellow business marketing attendees at new roundtable discussion lunch
tables.
"The
summits are designed to arm marketers with the latest, exclusive
business-to-business marketing tactics to stay ahead of the
competition," said Anne Holland, founder of MarketingSherpa. "We've
gathered nearly 30 of the top marketing professionals from around the
country to present for the first time their innovative campaigns and to
educate attendees on advanced marketing methods and practical tactics,
including Web 2.0 viral video, e-mail campaigns and podcasts, to help
ensure success in future marketing projects and campaigns. The Case
Studies presented are 100 percent based on real-life marketers' actual
lessons learned about what is working at this moment in advanced
business marketing."
Registration for the B-to-B Demand
Generation Summits is currently open and sells out each year as it is
limited to 550 attendees total. The cost of the summit is $1,495 per
attendee. For a limited time only, MarketingSherpa is offering an early
bird discount of $100 for those who register prior to Sept. 28, 2007.
For
a complete schedule of events and to register for either the Boston or
San Francisco MarketingSherpa 4th Annual B-to-B Demand Generation
Summit, visit http://www.sherpastore.com/B-to-BDemandGenerationSummit.html.
About MarketingSherpa, Inc
Headquartered
in Warren, R.I., MarketingSherpa (www.marketingsherpa.com) is a
research firm publishing practical Case Studies and benchmark guides
for its 237,000 weekly readers in the marketing profession. Topics
covered include practical how-to and exclusive data and proven tactics
in business-to-business marketing, ecommerce marketing, email
marketing, search marketing, telemarketing, media relations, landing
page design, marketing measurement and online subscription marketing.
The firm also operates three annual Summits attended by thousands of
marketers. Founded in March 2000, the firm has been a member of the
MECLABS family of research firms since November 2006.
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