September 25, 2007; 07:07 AM
Singapore -- Meritus today launches Promo+, a
business tool that will help companies measure the effectiveness of
their promotional activities.
The solution is flexible and can be customized to meet client needs
across a large variety of categories, markets and channels. It targets
marketing focused companies in the Retail, FCMG and CPG markets.
Some of the questions Promo+ helps companies address include:
o What type of promotion should be given specific to the brand?
o How much discount can be offered to maintain profitability of the activity?
o What is the optimum discount for different brands?
o How often should promotions be given, and do frequent
promotions give lower uplifts than the not so frequent promotions?
o How profitable are promotional activities for different brands across markets?
Says Balasubramanium Venkitachalam, CEO of Meritus "Companies often
face numerous challenges when trying to measure the impact of their
promotional activities. They want to know what combination of offer
type, offer value, offer duration, promotion intervals and how the time
period of the promotion will enable them to yield the best results.
Companies also want to know how they can identify optimum levels of
promotion in terms of the value associated with the offer. The Promo+
solution suite will help companies address this while ensuring that
their specific requirements are met."
Promo+ is available with immediate effect.
About Meritus
A WPP / GroupM Company venture (NASDAQ: WPPGY), in partnership with
Covansys Corporation, a CSC company (NASDAQ: CVNS), Meritus is a leader
in Knowledge Process Outsourcing. It brings together strengths in
technology, infrastructure and process, offering consulting and data
analysis solutions for companies across the world.
The company serves clients all over the world from a leading-edge
project centre in India's Bangalore, a regional HQ in Singapore and a
presence in China, North America and Australia.
Meritus has been ranked 8th in the world's Top 10 Knowledge Process
Outsourcing, Data Research and Analytics Vendors by the "Black Book of
Outsourcing", written by authors and business consultants Douglas Brown
and Scott Wilson. For more information, please visit: http://www.meritusglobal.com
For more information, please contact: Jacinta Paul, Account Manager - Technology and Innovation
Ogilvy Public Relations Worldwide, Singapore, 35 Robinson Road, #03-01, The Ogilvy Centre, Singapore 068876, Tel: +65 6213 7852; Mobile: +65 9430 4020, Fax: +65 6213 7840; jacinta.paul@ogilvy.com
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