ADS-Click Takes the Show on the Road with Technology, Perspectives on Online Advertising Trends

September 26, 2007; 01:47 AM
San Francisco, California and Geneva, Switzerland – ADS-Click, a market leader in solutions for search and contextual advertising, announced on Tuesday its fall schedule of trade show and conference participation, highlighted by several opportunities for its leaders to speak on trends in the marketplace as part of educational sessions at industry trade shows focusing on online advertising  and new media.
 
ADS-Click kicks off its fall conference season at ad:tech London, taking place today and tomorrow at Olympia 2 in London, England.  In its third year, ad:tech London 2007 is designed to bring companies operating in the digital market space together with UK decision makers seeking to invest in online marketing.  Tomorrow. Thursday, September 27 at 415PM GMT, ADS-Click’s COO, Cyril Lamblard will participate in a panel discussion centering on the value proposition surrounding advertising networks, the shortcomings of legacy networks, and the prospects of new challengers.
 
Next up on ADS-Click’s trade show schedule is its participation in Online Market World 2007, taking place in San Francisco, California from October 3-5 at the Moscone Center. Online Market World is aimed at addressing the entire e-commerce lifecycle, from business, technology, marketing, and operational perspectives. On October 4 at 12:15PM, Jon Burke, ADS-Click’s VP of Business Development for North America, will lead a discussion on the opportunities afforded by alternative advertising pricing models for online marketing initiatives, including cost-per-click, cost-per view, cost-per-million and cost-per action.
 
In addition to these events, in November, ADS-Click will participate in the ad:tech New York 2007 event, the New York installment of the ad:tech series, taking place at the New York Hilton from November 5- 8.  As well. ADS-Click will attend the Blogworld & New Media Expo in Las Vegas Convention Center, from November 8-9.   Blogworld & New Media Expo is among the only industry-wide tradeshow, conference, and media events dedicated entirely to promoting the dynamic industry of blogging and new media.  
 
“Because this market is changing so swiftly, we feel it’s vital to participate in the discussions that both describe the current state and shape the future of online advertising,” said Pascal Rossini, Founder and CEO of ADS-Click. “We are looking forward to discussing the new options and models that we see are rising in adoption as well as the strategies for maximizing the effectiveness of advertising campaigns from the perspective of both the advertiser and the publisher.”

About ADS-Click
ADS-click (http://www.ads-click.com) is a market leader in solutions for search and contextual advertising. The company’s technology is used by major Internet players in North America, Europe, Asia and Australia and serves over 3 billion pages views per month.  ADS-click is acting as a disruptive force in the world of online advertising by providing a game-changing level of transparency and control over ad prices and content types compared with other providers. Unlike on other networks, ADS-click’s publishers and advertisers themselves determine fair prices for online advertising through live bids. For this reason, some have referred to ADS-click as the "the eBay of online advertising."