Agenda is set for Search Engine Strategies (SES) @ a4uexpo

October 1, 2007; 08:35 AM

LONDON--(BUSINESS WIRE) -- Incisive Media today announced a packed agenda for the Search Engine Strategies (SES) day at the a4uexpo (http://www.SearchEngineStrategies.com/a4u/oct07/), affiliate marketing conference to be held in London October 25-26^th, 2007.

The SES one-day forum will be chaired by Kevin Ryan, Global Content Director for SearchEngineWatch.com (SEW) and Search Engine Strategies (SES). There will be expert advice and information delivered on the Search Engine Marketing (SEM) strategies and tactics affiliates are implementing. Sessions include, but are not limited to:

• The Search Universe

The online search universe is expanding but does this mean that more people will start using a wider variety of search tools to find what they want online? Or, does the advent of the Google Universal search model mean that the vertical search space is finished? Join Kevin Ryan & the highly respected Mike Grehan, Vice President, International Business Development, Bruce Clay Inc., as they debate the significance of Google's revamp on "the search universe" and how searches conducted across the other major search engines could be impacted.

• The Search Integration Conundrum

As more dollars migrate online in an effort to pursue the consumer, search has become the dominant component of any online marketing mix. However, in order to attain the promise of a coherent online and off-line campaign message, traditional marketers need to do a better job integrating search into their broader strategy. Join Kendall Allen, Managing Director, Incognito Digital, to discuss how matching traditional messaging with SEM and placing a primary focus on search integration efforts can effectuate a more productive conversation with your audience.

• Brand Speak: Balancing Search, Affiliate and Revenue Goals

Join Jeff Ferguson, Director of Online Marketing, Napster and Mia Costa, Director, International Marketing, j2 Global Communications, and learn how brand leaders hit the right balance and achieve & improve their revenue potential.

Go to http://www.searchenginestrategies.com/a4u/oct07/agenda.html for the full agenda.

Matt McGowan, Vice President of Marketing for the Search Engine Strategies Conference and Expo Series, says:

“SES @ a4u will combine the search marketing expertise of the SearchEngineWatch.com and Search Engine Strategies editorial teams with the affiliate industry knowledge of the Affiliates4u.com community. The result will be a must-attend event that educates search marketers about the latest in organic and paid search and delivers presentations from best-of-breed affiliate networks.”

For more information about Search Engine Strategies Conference & Expo, the premier event for search engine marketing and optimization 2007, visit www.SearchEngineStrategies.com.