New Online Marketing Initiative Helps Phoenix School of Law Attract New Students

October 5, 2007; 02:13 AM
Scottsdale, Arizona -- I-ology, a leading Scottsdale-based Internet strategy firm, has developed an online marketing campaign and re-designed the Web site for Phoenix School of Law in an effort to increase the number of student applicants and increase overall brand awareness. The online marketing campaign and Web site was launched in June, and has already shown significant results. Since the launch, Phoenix School of Law experienced a 100% increase in site traffic, as well as a13% increase in applications from qualified individuals. They also saw a significant increase in those requesting more information and requesting to be contacted. Applicants from as far away as Australia have contacted Phoenix School of Law about enrollment in their programs.

I-ology’s strategic online marketing initiative included an e-mail marketing campaign, that targeted interested prospects and qualified applicants via search engine marketing techniques, banner advertising on key Web sites as well as viral and social networking efforts.  I-ology also provided an enhanced tracking and reporting process so Phoenix School of Law can gauge the sites’ success.

"Phoenix School of Law approached I-ology to develop a strategic online marketing campaign designed to increase brand awareness and elevate our visibility with prospective applicants.  In the first three months we experienced a significant increase in site traffic as well as increases in applications from qualified individuals.  Their unique tracking and reporting tools enable us to closely track and monitor the success of our online programs," said Phoenix School of Law Dean, Dennis J. Shields.

I-ology uses a “Discovery” process for each client; this approach enables I-ology to determine which online marketing initiatives will deliver the most significant results.  This process is key to client success.  Since each client is unique—each online marketing campaign is developed individually based on each clients’ individual goals.  I-ology works with a wide range of local and national clients and in 2006 was chosen to develop the 2008 Super Bowl Web site.

For a more information on I-ology or to schedule an interview with Trish Bear, please contact Mary Garrett at 602-432-2010 or at mary@mgpublicrelations.com.

About I-ology
Founded in 1998, I-ology, Inc. creates Internet strategies that drive Growth and Profit® using a full range of Internet services which emphasize measurable results. Services include Internet consultation, Web design and interactive development, online marketing, and managed Web site hosting.  I-ology's strategies have facilitated growth for clients in competitive industries, including real estate, commercial and residential development, law, technology, franchising, healthcare, finance and non-profit.  You can learn more about I-ology by accessing their Web site:  www.I-ology.com or by calling (480) 850-2800.

I-ology®, The Science of the Internet®