Search Engine Strategies (SES) Chicago 2007 to Examine Search Around the World, Privacy & Community in the Digital Age

October 8, 2007; 04:04 AM

CHICAGO--(BUSINESS WIRE)--Returning to Chicago in December is Search Engine Strategies Chicago 2007 (www.SearchEngineStrategies.com/chicago), which features an impressive lineup of sessions and new content, including a keynote address by none other than industry luminary Seth Godin. The event, set for the Chicago Hilton on December 3-7, 2007, will draw delegates from around the world looking to stay ahead of the curve in all areas of the search industry.

This year’s event will explore timely issues such as social media, search privacy and click fraud. Marketers will have a firsthand opportunity to learn from noted search industry experts. Seasoned practitioners and search newcomers alike will benefit from four and a half action-packed days of search. Attendees come away with practical, real-world techniques and knowledge for tackling issues such as how to drive free “organic” traffic and build a site that pleases search engines and visitors, and how to efficiently purchase lists guaranteed to rank your company at the top of search engine results.

SES Chicago highlights include:

• Keynote addresses by Seth Godin and Don Schultz— Founder of Squidoo and Yoyodyne, Godin is consistently rated among the very best speakers by the audiences he addresses. His books such as Permission Marketing and Unleashing the Ideavirus have changed the way that people think about marketing, change and work. Schulz is Professor (Emeritus-in-Service) of Integrated Marketing Communication at Northwestern University and the author of thirteen books, including Brand Babble: Sense and Nonsense About Brands.
• Orion Panels with Jack Myers — Industry thought leader Myers will be a featured speaker at the morning Orion Panel entitled Search, Privacy and Community in the Digital Age.
• Redefining the Customer — This entertaining and informative session will instruct audience members how to take the new consumer from the search to the bank.
• Search Around the World - Part One: Asian Pacific & Australia — Attendees will learn how to separate hype from actionable activity. Leading experts with "feet on the street" in the Asian Pacific and Australia discuss the marketplace and the impact it's having on the world. (A second session follows on Europe and Latin America.)

Day one of SES Chicago 2007 focuses on strategic development workshops offering in-depth sessions on mobile search, igniting viral campaigns, SEO among top retailers, as well as on-the-spot website reviews. Organized and hosted by world-renowned search authority Kevin Ryan, SES Chicago offers up real-time actionable information that marketers need to grow their businesses through search engine marketing. SES Chicago grants access to the world's most comprehensive gathering of search engine marketing and optimization-related providers, partners and affiliates.

“Attendees tell us time and time again how much they come away with from our SES events,” said Kevin Ryan, Vice President of Global Content for Search Engine Strategies, an Incisive Media property. “This year’s SES Chicago is particularly enticing with an extraordinary combination of renowned speakers and rich content.”

For more information on SES Chicago and other shows in the series, see http://www.SearchEngineStrategies.com/chicago.

About Incisive Interactive Marketing LLC -- A Division of Incisive Media PLC

Incisive Media PLC is a specialist business information provider, based in the UK with offices in North America, Hong Kong, India and Mainland China. The company's activities are currently built around ten core industry sectors - mortgages; marketing services; financial technology; retail investment; capital markets; risk management; insurance; legal services; private equity and photography. Information is provided via a wide range of channels--in print, in person and online. Funds advised by Apax Partners, a leading global private equity group, recently completed the successful de-listing of Incisive Media from the London Stock Exchange alongside the existing management.

Incisive Interactive Marketing LLC is the marketing services division of the company and incorporates leading websites Search Engine Watch, the ClickZ Network and their associated events series including Search Engine Strategies. These properties were acquired in 2005.