New York --– TargetSpot, Inc., the next generation streaming media advertising network and Pulse 360, the content-targeted sponsored links innovator, today announced a strategic partnership to market each other’s products to their respective advertiser bases.
The partnership brings together two cutting edge companies with a focus on technological innovations. Pulse 360’s unique advertising and publishing solutions give clients the means to get the most reach and return from their ads and sites. The company has thousands of advertisers and a network of many of the web’s best publishers, and recently launched the first of many Publisher’s Vertical Networks™ to allow publishers to create branded vertical ad networks.
TargetSpot, which opened their door to advertisers last month, has already signed partnership deals with a number of the top radio and internet broadcasters across the country. The service will be available on over 400 stations nationwide.
TargetSpot’s patent
pending technology allows businesses of all sizes to create, buy and
place their own advertising messages within streaming media. Using
TargetSpot’s system, advertisers can create cost-effective customized
audio, video, banner and text ads with an array of jingles, sound
effects and visuals provided by TargetSpot. Clients can also upload
their current creative directly into their TargetSpot account. Ads are
then targeted to a specific demographic, location and/or station.
Campaign costs vary with advertising revenue being shared among
TargetSpot and the participating broadcaster. Advertisers can open a
TargetSpot account with as little as $50.
“Streaming media
represents a new and exciting field for companies looking to explore
new advertising opportunities. TargetSpot has already made a
significant imprint in this burgeoning space, and we think our
advertisers will be interested in this opportunity,” said Mark Josephson, President of Seevast, parent company of Pulse 360.
“Pulse
360 has always been a leader in providing advertiser and publisher
solutions by using a range of content-based and geographic based
targeted advertising,” said TargetSpot CEO Doug Perlson.
“We look forward to working with Pulse 360’s team in expanding
advertising opportunities for our advertisers on their top tier content
network.”
About TargetSpot
TargetSpot is a
technology provider and advertising marketplace that allows advertisers
to easily create, buy and place advertising messages within streaming
audio and on the audio player itself. It is the first end to end
advertising marketplace specifically designed for streaming audio
broadcasters. TargetSpot allows advertisers to target by specific
demographics and therefore appeals to advertisers of all sizes who may
not have traditionally purchased radio advertising.
About Pulse 360
Pulse
360 offers advertisers and publishers innovative solutions to get the
most reach and return from their ads and sites. Publishers can partner
with Pulse 360 for increased monetization opportunities, including
creating or joining a branded ad network through the Publisher Vertical
Network™ (PVN). Our partners are the Web's best sites, and advertisers
can appear on The Wall Street Journal Online, MarketWatch.com and the
sites of the Dow Jones Online Network, msnbc.com, USATODAY.com, more
than 30 sites of the CBS Television Stations Group, Digg.com,
NASCAR.com, Facebook and thousands more. For more information, please
visit http://www.pulse360.com. Pulse 360 is a division of Seevast Corporation. For more information, please visit http://www.seevast.com.