Hitwise Launches Lifestyle V3.0, Featuring MOSAIC Consumer Segmentation System

October 16, 2007; 03:35 AM

NEW YORK -- Hitwise, the leading online competitive intelligence service, today announced the launch of a new version of Hitwise Lifestyle, an online targeting tool, which now features Experian MOSAIC™, a preferred household consumer segmentation system. Hitwise Lifestyle provides marketers with robust attitudinal and behavioral customer segmentation data on more than 30,000 websites.

Adding the Experian MOSAIC segmentation system to the Hitwise Lifestyle tool brings together invaluable customer segmentation information from Experian with leading edge online behavior insights from Hitwise allowing for a richer analysis of online customers. This analysis includes consumer shopping habits and preferences as well as how they can be reached through different online and offline media. The MOSAIC data is linked to the Simmons’ Market Research National Consumer Study with data available at the household and neighborhood levels.

“Bringing together the rich Hitwise competitive intelligence data and the Mosaic consumer segmentation data delivers an important advancement in tools that help marketers maximize media plans and identify new online partnerships,” said Chris Maher, president of Hitwise. “Marketers are faced with increased demands from management to produce measurable and increased ROI, so knowing more about and predicting consumer behavior and preferences is critical for online investment decisions.”

The MOSAIC system classifies all U.S. households and neighborhoods into 60 unique MOSAIC lifestyle types and 12 groupings defined by demographic, socioeconomic, property, location and behavior characteristics that balance affluence and area of residence. MOSAIC can also help marketers focus on specific ethnic groups including the U.S. Hispanic market. Furthermore, the addition of MOSAIC allows multinational marketers the ability to apply Lifestyle MOSAIC to campaigns in the United States, United Kingdom and Asia Pacific.

To find out more please visit www.hitwise.com. For a full demonstration of MOSAIC please send an email to press@hitwise.com.

About Hitwise

Hitwise is the leading online competitive intelligence service. Only Hitwise provides its 1,200 clients around the world with daily insights on how their customers interact with a broad range of competitive Web sites, and how their competitors use different tactics to attract online customers.

Since 1997, Hitwise has pioneered a unique, network-based approach to Internet measurement. Through relationships with ISP’s around the world, Hitwise’s patented methodology anonymously captures the online usage, search and conversion behavior of 25 million Internet users. This unprecedented volume of Internet usage data is seamlessly integrated into an easy to use, web-based service, designed to help marketers better plan, implement and report on a range of online marketing programs.

Hitwise, a subsidiary of Experian (FTS: EXPN) www.experiangroup.com and operates in the United States, United Kingdom, Australia, New Zealand, Hong Kong and Singapore. More information about Hitwise is available at www.hitwise.com.

For up to date analysis of online trends, please visit the Hitwise Intelligence-Analyst Weblogs at weblogs.hitwise.com and the Hitwise Data Center at www.hitwise.com/datacenter.