Quantcast Boosts Leadership Team with Top Tier Technology Talent

October 18, 2007; 03:40 AM

San Francisco, CA -- Quantcast, the world's only open internet ratings service, continues to build out its senior management team with the addition of proven technology innovators Damian Reeves, as Chief Technical Officer, and Ron Bodkin, as Chief Software Architect.

In his new role, Reeves is responsible for scaling Quantcast’s reliable, high throughput, low-latency platform for the delivery of digital media measurement and delivery services. Bodkin is responsible for optimizing Quantcast’s advanced data processing and real-time software operations.

“We are extremely pleased to welcome Ron and Damian, both of whom bring the valuable combination of deep technical expertise with proven entrepreneurial and management skills to the company,” said Konrad Feldman, co-founder and CEO, Quantcast Corporation. “They provide invaluable insight, guidance and hands-on direction to Quantcast, and demonstrate our commitment to improving audience measurement for our Quantified Publishers and sites and services web-wide.”

Reeves brings more than 12 years of technical and entrepreneurial experience in creating and supporting extreme-performance Internet infrastructure. Prior to joining the company, he founded Zeus Technology, a leader in application traffic management and high-performance web infrastructure. There, he invented the company’s core intellectual property and product set while running U.S. operations.

A proven innovator, Reeves holds several patents in application traffic management, distributed systems and high-availability infrastructure. He also holds a Masters Degree (Double First) in Computer Science from the University of Cambridge, England.

Bodkin brings more than 15 years of software innovation and leadership to Quantcast. Widely considered an authority on Aspect-Oriented Programming and enterprise architecture for Java, Bodkin led the initial implementation projects and training efforts for the AspectJ group at Xerox PARC. Prior to Xerox, he was a founder and the CTO of C-bridge, an enterprise application consultancy that grew to 900 people and held a successful IPO.

Bodkin holds a M.S. in Computer Science from the Massachusetts Institute of Technology (MIT) and B.Sc. in Computer Science and Mathematics from McGill University.

About Quantcast™ Corporation
Quantcast ( www.quantcast.com ) is the world’s first open Internet ratings service. The free service provides ratings on more than 20 million websites and services to help advertisers find the people they seek and help publishers demonstrate the unique value of their audiences.

Through its Quantified Publisher program, Quantcast works with more than 15,000 web publishers to directly measure millions of distinct web destinations, including sites, widgets and videos. As a result, Quantcast’s model of web audiences is derived from visits by some 400 million Internet users, reflecting 90 percent of the U.S. Internet market and 35 percent of the global Internet market.

Quantcast™, Quantified Publisher™, Quantified Media™, Audience Search Engine™, Mass Inference™ and Get Quantified™ are trademarks of Quantcast Corporation in the U.S. and other countries – all rights reserved.