New Paper Helps Marketers Turn Competitive Intelligence into a Competitive Edge

November 2, 2007; 04:57 AM

ALBANY, NY -- A new paper from Media Logic, a BtoB Magazine top marketing firm and top 50 direct marketing agency, offers insight to marketing professionals about how to capture and leverage marketing intelligence that helps illuminate the smartest and shortest path to continued sales success. Intelligent Marketing: Competitive Intelligence Can Help You Find Your Marketing Opportunity is now available for download at www.mlinc.com/intel .

Surviving today’s cutthroat environment requires marketers to define their organization’s true opportunity – an ownable and differentiated space for their brand. Most companies already have a system in place that allows them to capture competitive intel, however, often this information is not actionable without the proper context and application.

Intelligent Marketing: Competitive Intelligence Can Help You Find Your Marketing Opportunity is a must-read for marketing professionals who want to learn the steps they need to take to understand their ever-changing place in the market to make better marketing decisions for greater success.

“Marketers are continually monitoring their industry for information that can potentially affect their company, products, services, suppliers and distributors, but this information alone is not marketing intelligence,” says Phyllis Niner, senior account supervisor at Media Logic. “To create true intelligence, information must be interpreted, put into a marketing context and applied. The ultimate reward is a greater number of marketing successes resulting in a greater number of sales.”

Click here to listen to a podcast from Phyllis Niner as she discusses intelligent marketing and the role it plays to enhance sales success.

Download the Paper Now and Learn How to Really Know the Competition
The five-page, free paper Intelligent Marketing: Competitive Intelligence Can Help You Find Your Marketing Opportunity is now available for download at www.mlinc.com/intel and offers case studies profiling two industry-leading clients who have successfully used intelligent marketing to discover key points of differentiation, their markets and brand opportunities for competitive advantages in the marketplace.

If you are a marketing professional looking for ideas that you can use to make an immediate impact, Media Logic encourages you to take the agency for a test drive. Go to www.mlinc.com/testdrive and tell us about your specific challenge and we will provide you with a top-line list of real recommendations.

About Media Logic
Media Logic is a strategic marketing and communications firm specializing in brand development, revenue generation, marketing planning and integrated communications. Founded in 1984, Media Logic is headquartered in Albany, N.Y. with a West Coast office in Oakland, CA. With annual capitalized billings in excess of $63 million, the agency provides marketing services for a wide range of industries. Business-to-business clients include Applied Robotics, Weil-McLain, Fortitech, SPX Cooling Technologies, SI Group, Visa, Penn Mutual, Plug Power and BASF. Media Logic is ranked by BtoB Magazine as one of the nation’s top marketing agencies and top 50 direct marketing agencies. Visit www.mlinc.com for more information.