Ads-Click Unveils Ads-Click Mobile, First Offering to Provide All Tools Needed for Any Business to Advertise on Mobile Devices

November 6, 2007; 03:52 AM
New York, New York and Geneva, Switzerland -- Ads-Click, a market leader in solutions for search and contextual advertising, unveiled today Ads-Click Mobile, the industry’s most comprehensive turnkey solution for advertising to mobile users.  Ads-Click Mobile allows advertisers to go beyond targeting just computer users to reach targets at any time, no matter where they may be, by delivering offers to their mobile phones.
 
Ads-Click is showcasing Ads-Click Mobile at ad:tech New York, an interactive advertising and technology conference dedicated to connecting all sides of today's brand marketing landscape. The conference is being held all week at the New York Hilton. Ads-Click is located at booth 518.
 
Ads-Click Mobile is also the first mobile advertising platform to offer a cost-per-click (CPC) pricing option to advertisers. CPC is made possible because the Ads-Click Mobile tool includes an easy process for any organization to quickly create its own mobile landing page, which is hosted by Ads-Click. The tool also enables the creation of multiple banner ad formats and more sophisticated targeting methods than competitive offerings.
 
“Others have launched mobile advertising offerings, but they fail to provide the benefit that attracted marketers to online advertising from the start – the ability to measure the effectiveness of campaigns,” noted Pascal Rossini, Founder and CEO of Ads-Click.  “With our competitors, there’s really no way to confirm whether you’re really getting the reach that they claim. And with the cost-per-impression model in general, there’s no way to measure whether the people getting your ad are actually taking action, so you can’t tell whether the campaign is even working.  By providing advertisers with a mobile CPC option and tools to quickly create a rich, interactive -with click-to-call feature - mobile landing page, Ads-Click is changing all that.”
 
Ads-Click Mobile integrates seamlessly with the entire range of Ads-Click’s offerings for search and contextual advertising. Distinguished by providing greater transparency into and control over ad pricing than other providers, Ads-Click offers both ad campaign hosting and management tools as well as an ad exchange network in which prices are determined through live bidding between advertisers and publishers.
 
Ads-Click Mobile is available as a module within the platform for Ads-Click’s growing advertising exchange network as well as within Ads-Click SEM, a single interface to centralize the creation and management of online marketing campaigns driven by search engine results from multiple providers, such as Google, Yahoo, Microsoft, Ask.com and others.
 
Advertisers who themselves are on the go can also access campaign management tools directly from their own mobile devices, through a thin client Ads-Click furnishes with the Ads-Click Mobile tool.
 
“There are about 235 million computer users in the world, and that’s been enough to explosive growth around online advertising,” added Rossini. “But that’s just the tip of the iceberg when you consider that there are 2.8 million mobile phone users in the world.  We now have the ability to reach audiences on the go anywhere.  This includes those in previously untapped economic strata – such as those who can’t afford computers.  We can deliver a targeted message nearly anyone, anywhere - even in developing countries.  The potential is immense.”

About Ads-Click
Ads-Click (http://www.Ads-Click.com) is a market leader in solutions for search and contextual advertising. The company’s technology is used by major Internet players in North America, Europe, Asia and Australia and serves over 3 billion pages views per month.  Ads-Click is acting as a disruptive force in the world of online advertising by providing a game-changing level of transparency and control over ad prices and content types compared with other providers. Unlike on other networks, Ads-Click’s publishers and advertisers themselves determine fair prices for online advertising through live bids. For this reason, some have referred to Ads-Click as the "the eBay of online advertising."