Seven New National and Local Clients Turn To WebAdvantage.net As Online Marketing Booms

November 13, 2007; 10:13 AM
Havre de Grace, MD -- WebAdvantage.net, (http://www.webadvantage.net), a results-centric, boutique strategic search marketing and online advertising agency, has recently added seven new clients to its roster, including three national clients: National meal assembly company, Let's Dish, (http://www.letsdish.com), retained WebAdvantage.net initially for PPC Campaign Management, (Pay Per Click Campaign Management); Starlight Children's Foundation, (http://www.starlight.org) chose Search Engine Optimization Services (SEO); and Harvard Health, (http://www.health.harvard.edu) sought WebAdvantage.net for consulting to help improve conversions on their website. Additional new area clients include: SSD Technology Partners, Inc. and Impact Systems for PPC campaigns and Landscape Contractors Association MD·DC·VA and Management Solutions for SEO services.

With the Let's Dish campaign, WebAdvantage.net's objective plans to enhance website traffic, brand visibility, lead conversions and eventually test other online tactics. The geo-targeted campaign will deploy day-parting and customized ad messages to target busy moms, health/fitness buffs and unique gift seekers. National non-profit Starlight Foundation, (which helps seriously ill children and their families cope with their pain, fear and isolation through entertainment, education and family activities), will work with WebAdvantage.net to build program awareness and Internet searches for particular ailments. Leading medical resource website, Harvard Health, and WebAdvantage.net will focus on leveraging the traffic generated by its high search engine rankings by revising how it directs visitors into its email and sales channels.

WebAdvantage.net is one of the area's leading online marketing agencies. Thomases is actively recruiting marketing talent, (http://www.webadvantage.net/about_employment.cfm), to accommodate her growing client base. Last year, WebAdvantage.net increased its business portfolio more than 50 percent. A 2007 Forrester report, (http://www.forrester.com/Research/Document/Excerpt/0,7211,41433,00.html) concluded that corporate marketing executives prefer boutique agencies that specialize in digital media than staying with their traditional generalist agencies.

In 2007, Nielsen reported U.S. online spending increased 23.6 percent, as print and broadcast budgets declined: Search increased 39 percent, the fastest of any online media method; Paid search (the leading and, often, most cost-effective form of online advertising) was estimated at $8.3 billion this year, (Marketing Charts Article). PPC ad spending, the largest sector in online advertising, increased 17.7 percent (TNS), (http://www.tns-mi.com/news/09112007.htm).

About WebAdvantage.net
Founded in 1998, WebAdvantage.net is an online marketing company that provides strategic Internet marketing services, including search engine optimization; PPC campaign management; online media planning; social media marketing, and; Internet marketing consulting. WebAdvantage.net's collaborative, high-touch, results-centric approach to solutions has consistently garnered awards and loyal clients, including: Nokia USA, Baltimore Area Convention & Visitors Association, Nature Made Vitamins, Checkpoint, St. Agnes Hospital, Johns Hopkins University, Blair Corporation, Long Fence, Connections Academy and Sunoco. President and founder Hollis Thomases is the Maryland 2007 SBA Small Business Person of the Year and authors the "Online Media Buying Agency Strategies" column, (http://www.clickz.com/showPage.html?page=3622873) for ClickZ(.com) and "Business Perspective on Online Marketing, (http://www.citybizlist.com/blog/thomases/index.html) for citybizlist.com's CityBizBlogs. Learn more about our Internet Marketing Services at http://www.webadvantage.net/marketing.cfm or call 410-942-0488.