Turn Your Employees into Powerful Sales Tools for Greater Marketing Results

November 16, 2007; 05:41 AM

ALBANY, NY -- A new paper from Media Logic, a BtoB Magazine topagency and top direct marketing firm, profiles how marketers can get the most out of their marketing efforts by utilizing all of their frontline employees as powerful sales tools to promote products and services. On the Frontline: Turning Your Employees into Advocates is now available for download at www.mlinc.com/employees.

Companies often overlook that all frontline, customer-facing employees are valuable assets and are the most important sales tools marketers have at their disposal. Employees represent an organization’s brand every time they talk to customers and each customer interaction is an excellent opportunity to proactively promote products and services. But before you can begin marketing through your employees, you must find unique ways to get employees excited, educated and fully engaged about your products and services.

On the Frontline: Turning Your Employees into Advocates provides valuable insight about how to effectively communicate to customer-facing employees about the nuances of a new product or service offering. The paper also details how some leading financial service providers are already effectively implementing these tactics into their marketing plans with great success.

“Smart marketers use every sales tool at their disposal and it’s important that marketers view every interaction with a customer as an opportunity to cross-sell, up-sell and acquire new business,” says Fred Ulrich, Account Supervisor at Media Logic. “Frontline employees offer prime marketing opportunities and should be viewed as an essential part of your marketing plan.”

Click here to listen to a podcast from Fred Ulrich as he talks about how to excite and engage your frontline employees. 

Download the Paper to Learn How to Excite and Engage Your Employees

The seven-page, free paper On the Frontline: Turning Your Employees into Advocates is now available for download atwww.mlinc.com/employees and offers insightful tips about how to market though your employees. 

If you are looking for ideas that you can use to make an immediate impact, Media Logic encourages you to take the agency for a test drive. Go to www.mlinc.com/testdrive and tell us about your specific challenge and we will provide you with a top-line list of real recommendations.

About Media Logic

Media Logic is a strategic marketing and communications firm specializing in brand development, revenue generation, marketing planning and integrated communications. Founded in 1984, Media Logic is headquartered in Albany, NY with a West Coast office in Oakland, CA. With annual capitalized billings in excess of $63 million, the agency provides marketing services for a wide range of industries. Consumer/financial services clients include Visa, Trans World Entertainment, MVP Health Care/Preferred Care, Wells Fargo, Penn Mutual, Chase, Wachovia and Capital One. Media Logic is ranked by Advertising Age as one of the nation’s top 250 advertising agencies and by PROMO Magazine as one of the nation’s top 100 promotion agencies. Visit www.mlinc.com for more information.