Yahoo! does ad deal with First Rate

November 19, 2007; 03:43 AM

Yahoo! Search Marketing and online marketing agency First Rate have gone into partnership to distribute Yahoo!’s sponsored search listings across First Rate’s online advertising network.

Yahoo! text ads will now be pushed through First-Rate’s The Performance Network in Australian and New Zealand.

It is the first Trans-Tasman partnership between Yahoo! search Marketing and an online ad network such as TPN which has a network of advertisers and website owners.

First Rate has traditionally generated revenue for its publishers’ by filling their website space with banner ads from advertisers. Under this deal TPN publishers can now backfill their unsold website space with sponsored listings through the Yahoo! Search Marketing platform – creating a new revenue stream beyond traditional banner ads.

Sam Stern, head of business development partner solutions, Australia and New Zealand, at Yahoo! Search Marketing, said: “The partnership with First Rate’s TPN Network expands our sponsored listings distribution network in both Australia and New Zealand, and provides us with increased and diversified traffic to benefit the range of businesses that have Yahoo! Search Marketing search advertising campaigns.”

About Yahoo! Search Marketing
Yahoo! Search Marketing is a leading global provider of sponsored search services on the Internet. The company offers a flexible and integrated approach to advertising on Australia’s leading websites including Yahoo!7, ninemsn, News Interactive, Ansearch and Altavista. The unique and measurable service offered by Yahoo! Search Marketing enables Australian advertisers to accurately target and connect with customers searching for products and services online.

Yahoo! Search Marketing is positioned within the Yahoo! Inc brand with its headquarters in Sunnyvale, California. The Asia Pacific headquarters are in Sydney, Australia. For more information about Yahoo! Search Marketing, visit searchmarketing.yahoo.com.au

About First Rate
First Rate is one of Australia’s and New Zealand’s leading specialists in search engine optimisation, search engine marketing, email marketing, and online advertising. The company has 30 staff across Sydney, Melbourne and Auckland, and is arguably the fastest growing agency of its type in Australasia.

In 2006 First Rate established The Performance Network (TPN) – one of Australia’s and New Zealand’s largest online advertising networks, with hundreds of website publishers and advertisers across both countries. The websites are The Performance Network Australia and The Performance Network New Zealand.