Search Engine Strategies (SES) Chicago 2007 Conference & Expo to Offer Search Engine Marketing (SEM) Workshops

November 23, 2007; 03:17 AM

CHICAGO--(BUSINESS WIRE)--Organizers of the Search Engine Strategies (SES) Chicago 2007 Conference and expo series announced that a full day of search engine marketing (SEM) Training Workshops will be offered on the heels of SES 2007. Attendees can learn the latest strategies, tactics and best practices for optimization and advertising.

Set for Friday, December 7, 2007, this rich day of learning features the following sessions:

• Search Engine Optimization Workshop
• Search and Analytics Workshops: Using Analytics to Increase Search Effectiveness
• Getting Found in All the Right Places
• Think Global, Act Local: the Ins and Outs of Local Search in the PC World
• How to Effectively Use Social Media for Search Marketing Campaigns
• Landing Page Testing Hands On: Developing Your Action Plan

“No matter where you are in the SEO and SEM process, these dynamic workshops will give you the hands-on guidance and tools to elevate and refine your SEM campaigns,” said Matt McGowan, Vice President of Marketing for Search Engine Strategies, an Incisive Media property. “This is the perfect follow-up to SES Chicago 2007—providing invaluable insight to grow your business.”

Training can be taken in addition to SES Chicago or independently, as workshops are on the Friday following the event. Visit http://www.SearchEngineStrategies.com/chicago/training.html to view the detailed training class schedule. Full-day registration cost is $1,345. Half-day registration cost $745. Seats are limited to ensure an intimate training setting. For more information and to register, email the SES Registration Team at registration@incisivemedia.com, or call (203) 295-0050.

For more information about SES Chicago and other shows in the series, see http://www.SearchEngineStrategies.com/chicago.

To learn more and to sign up for email alerts or RSS feed for upcoming Search Engine Strategies conferences in the series, visit www.SearchEngineStrategies.com.

About Incisive Interactive Marketing LLC -- A Division of Incisive Media PLC

Incisive Media PLC is a fast-growing specialist business information provider, based in the UK with offices in North America, Hong Kong, India and Mainland China. The company's activities are currently built around ten core industry sectors - mortgages; marketing services; financial technology; retail investment; capital markets; risk management; insurance; legal services; private equity and photography. Information is provided via a wide range of channels--in print, in person and online.

Incisive Interactive Marketing LLC is the marketing services division of the company and incorporates leading websites Search Engine Watch, the ClickZ Network and their associated events series including Search Engine Strategies. These properties were acquired in 2005.

Source: BUSINESS WIRE