AbsoluteROI's New Lead Enhancement Service Automatically Updates Consumer Information to Improve Effectiveness of Multi-Channel Marketing Campaigns

November 27, 2007; 10:44 AM

LAS VEGAS, Nev. -- Las Vegas-based AbsoluteROI, a SellingSource company and an industry-leading provider of marketing database and list management solutions, today announced the launch of its Lead Enhancement Service powered by AbsoluteROI's Perpetual Marketing Database.

AbsoluteROI's innovative Lead Enhancement Service helps clients reach the right customers by automatically updating the lead information from its perpetual marketing database of over 100 million U.S. consumers. When these consumers move or change phone numbers, names, or email addresses, AbsoluteROI updates the permission-based entry automatically -- even with incomplete forms. AbsoluteROI's database is constantly updated via live feeds from numerous e-commerce websites.

Another benefit is that AbsoluteROI's Lead Enhancement Service allows clients to communicate with consumers on a multi-channel approach using the Company's extensive list of home addresses, home phone numbers, mobile phone numbers, and email addresses. This significantly increases the deliverability to potential customers.

"AbsoluteROI provides business with the ability to accurately reach consumers through multiple channels such as cell phones, SMS text messaging, and e-mail campaigns, which greatly improves the deliverability and increases clients' return on investment," said Tony Agresta, AbsoluteROI's Vice President.

"Our Lead Enhancement Service provides businesses with the most reliable, up-to-date leads to ensure an increase in response rates and the most effective use of marketing dollars," added Derek LaFavor, Chairman and Chief Executive Officer of SellingSource, AbsoluteROI's parent company.  "We understand that success in direct marketing is primarily driven by the list, and ensuring the accuracy of the list has become increasingly challenging in this mobile, transient, fast-changing society."

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