Traffic to the Hitwise 100 Retail Index, which is comprised of the top 100 retail websites, received 5.07 percent of all U.S. visits on Nov. 26, 2007 representing an increase of 26 percent versus Nov. 27, 2006, which received 4.02 percent of visits.
“Following
a strong holiday weekend, consumers continued to shop online on Cyber
Monday, increasing visits to retail sites from last year,” said
Heather Dougherty, director of research, Hitwise. “Traffic to the
electronics and video games categories experienced the strongest
growth as shoppers searched for products such as GPS navigation
systems and Nintendo Wii consoles.”
Amazon.com Top Website on Cyber Monday
For
the third year in a row, Amazon.com was the most visited retail
website on Cyber Monday receiving 10 percent of visits among the top
100 retail websites. Walmart.com and Target.com were the second and
third most visited websites respectively, followed by BestBuy.com and
CircuitCity.com.
Cyber Monday stats:
Traffic to CyberMonday.com increased 55 percent on Cyber Monday as compared to 2006.
Traffic to Comparison Shopping websites increased 47 percent on Cyber Monday as compared to 2006.
Multiple retail categories saw an increase in online traffic on Cyber Monday as compared to 2006 including:
Appliances and Electronics – 47 percent
Video and Games – 40 percent
Apparel and Accessories – 22 percent
Toys and Hobbies – 16 percent
Online Holiday Shopping Update:
The Hitwise U.S. Retail 100 Index chart shows that visits to the websites within the Index were up 43 percent for the week ending Nov. 24, 2007 versus last week (Nov. 17, 2007). U.S. traffic is up 15 percent compared to the same week last year (Nov. 25, 2006).
Walmart.com took over the top spot as most visited website within the Index last week, receiving 11 percent of U.S. visits. Amazon.com received the second-most visits with nine percent. CircuitCity.com was again the biggest gainer for the week, as their website traffic increased 94 percent compared to the previous week.
The Nintendo Wii and iPod were again the most popular product search terms sending visits to Shopping and Classifieds websites for the week ending Nov. 24, 2007. The terms “wii”, “nintendo wii” and “ipod” were the top three product searches. The Microsoft Zune made its debut among the top 10 searches this past week, coming as the fifth most searched for product.
About Hitwise
Hitwise
is the leading online competitive intelligence service. Only Hitwise
provides its 1,400
clients around the world with
daily insights on how their customers interact with a broad range of
competitive websites, and how their competitors use different tactics
to attract online customers.
Since
1997, Hitwise has pioneered a unique, network-based approach to
Internet measurement. Through relationships with ISPs around the
world, Hitwise’s patented methodology anonymously captures the
online usage, search and conversion behavior of 25 million Internet
users. This unprecedented volume of Internet usage data is
seamlessly integrated into an easy to use, web-based service,
designed to help marketers better plan, implement and report on a
range of online marketing programs.
Hitwise,
a subsidiary of Experian (FTS:
EXPN) www.experiangroup.com
operates
in the United States, United Kingdom, Australia, New Zealand, Hong
Kong and Singapore. More information about Hitwise is available
at www.hitwise.com.
For up to date analysis of online trends, please visit the Hitwise Intelligence-Analyst Weblogs at http://weblogs.hitwise.com and the Hitwise Data Center at www.hitwise.com/datacenter.