Oneupweb Makes MyREDLounge a Hot Commodity

November 30, 2007; 08:51 AM
TRAVERSE CITY, MI) – Red is hot. And when it’s coupled with the leading integrated online marketing company, it only gets hotter.

Just ask Jennifer Jensen-Morse, integrated sales operations manager for Emmis Interactive. She and her St. Louis-based teammates knew they had something special when they launched MyREDLounge, an online jazz, swing and blues radio station. But they needed to expand, and get the word out to draw listeners in.

That’s when they contacted Oneupweb.

"We weren’t sure what kind of results to expect. We’d never worked with a search engine marketing firm before," recalls Jennifer. "We considered this an important test and the learning would add to our collective knowledge about the interactive space."

"MyREDLounge.com is a unique product offering on the web that has appeal all around the world," says Jeff Allen, Programming Director for myredlounge.com. "We wanted a growth campaign that would get right to the people who we knew would fall in love with this brand."

And grow it has. In just seven months working with Oneupweb, MyREDLounge has experienced 927% growth in unique listeners. Total tune-ins, or number of times the music has been streamed live online, has grown by 820%. Total time spent listening has also increased by 710%.

"The aggressive search marketing campaign we developed for MyREDLounge takes into account their loyal listener base and niche market," says Oneupweb CEO Lisa Wehr. "By doing our homework, we were able to develop the right keyword strategy that brought the right people to the MyREDLounge website."

That strategy has resulted in an almost instantaneous rise in traffic and conversion rates. More and more people tune in each day, listening to MyREDLounge’s quality streaming content longer than ever before. And quite a few have even signed up to be REDHeads – official members of the MyREDLounge club.

"We had no idea it would be like this," laughs Jennifer. "But we’re delighted with the results because they give us a meaningful proposition for advertisers seeking this very elusive demographic."

Oneupweb has been an innovator in online marketing for more than a decade, creating integrated online marketing plans that include natural search engine optimization, paid search marketing, podcast production, social media marketing, usability analysis, website conversion improvement, media placement, and blog marketing. An award-winning firm, Oneupweb was named a 2006 Michigan Top 50 Company to Watch and is the only three-time winner of the prestigious ClickZ Best Search Engine Marketing Vendor Award. CEO, Lisa Wehr, an Ernst & Young Entrepreneur of the Year, has been named to BtoB Magazine's Who's Who List four years and is recognized as a Leader & Innovator by Lawrence Technological University. The company publishes a blog entitled StraightUpSearch.com. Oneupweb is a privately held company located in Traverse City, Michigan. For more information on Oneupweb, please contact 231.922.9977 or visit OneUpWeb.com.

MyREDLounge is home for music with class. Beginning in St. Louis in early 2004 as Red 104.1 FM, it later evolved into Red on the Web and then became the premier online jazz, swing and blues provider, MyREDLounge. It has an official member club known as the REDheads. Find out more at MyREDLounge.com.