December 20, 2007; 08:19 AM IRVINE, CA, December 20, 2007 — Local.com
Corporation (NASDAQ: LOCM), a leading local search engine, today
announced a strategic partnership with Citysearch, a leading online
guide and an operating business of IAC (NASDAQ: IACI). Local.com
will benefit from additional advertiser revenue and content on its site
by displaying Citysearch business profile data including over one
million editorial and user reviews, as well as ratings, business
coupons and photos. Terms of the agreement were not disclosed. The
agreement allows Citysearch to increase its advertiser reach on
Local.com and its distribution network of over 400 regional media
sites, which serve over 10 million visitors each month.
“Local.com has a proven track record in providing highly relevant local
information to millions of consumers each month,” said Rob Angel,
Citysearch Vice President of Media & Advertising. “This
relationship allows our merchants to expand their local advertising
reach and connect with more consumers, while delivering a consistent
message across the local web.” “Local.com users benefit from
access to Citysearch’s extensive local content, allowing us to do an
even better job of serving the millions of users each month that trust
our brand to find a local business,” said Peter Hutto, Local.com Vice
President, Business Development and Sales. ”We believe Citysearch
advertisers will benefit from the high ROI of our search traffic, and
this in turn will help drive improved monetization of our site.” About Local.com
Local.com
(NASDAQ: LOCM) is a top U.S. website attracting approximately 10
million visitors each month seeking information on local businesses,
products and services. The company also owns and operates a UK version
of the Local.com site (http://uk.local.com). Local.com is also one of
the largest local search syndication networks, publishing business
information on over 400 regional media sites. Powered by the company’s
Keyword DNA® and patented local web indexing technologies, Local.com
provides users with targeted, relevant local search results, including
special offers from local businesses, user reviews, local businesses’
website links, maps, driving directions and more. Businesses can
advertise on Local.com with subscription, pay-per-click, banner and
pay-per-call ad products. The site’s mobile service, Local Mobile™,
provides local search results via mobile phones and devices. Local.com
claims U.S. patent numbers 7,231,405 and 7,200,413. For more
information visit: www.local.com.
About Citysearch Citysearch
is a leading local search and directory company that provides the most
up-to-date information on businesses, from restaurants and retail, to
travel and professional services. Citysearch empowers consumers to make
informed decisions about where to spend their time and money by
delivering trusted content, local expertise and helpful tools,
including over 18 million local business listings and over 1.5 million
user reviews nationwide. Citysearch is an operating business of IAC
(NASDAQ: IACI). For more information, visit: www.citysearch.com
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