Search Marketing Expo - SMX West Announces ‘Generation Next’ Keynote Featuring Ask.com’s Jim Lanzone, Microsoft’s Brad Goldberg and Google’s Peter Norvig

January 8, 2008; 08:27 AM

Redding, CT--January 7, 2008 — Search Marketing Expo - http://www.smxwest.com today announced that Jim Lanzone, Brad Goldberg and Peter Norvig will join moderators Chris Sherman and Gord Hotchkiss for the ‘Generation Next’ keynote discussion.  Panel participants will discuss recent and current initiatives that are changing the search marketing landscape, as well as predict upcoming search trends.  The keynote discussion will take place on Thursday, February 28 at 9AM.

SMX West takes place February 26-28, 2008 at the Santa Clara Convention Center in the heart of Silicon Valley, California. SMX West is programmed for search marketers of all skill levels; the event features more than 50 sessions conducted by search marketing community’s most well known experts and practitioners.

“To have visionaries from three of the world’s major search engines–Ask, Google and Microsoft–discussing the current state of search and looking into the future will be a great experience for our attendees,” said conference co-chair and keynote moderator Chris Sherman.  “It will be a fascinating experience for those who’ve been involved in search for years, as well as those who are brand new to search marketing.”

About the Panelists

Jim Lanzone, CEO of Ask.com
As CEO of Ask.com, Jim Lanzone is responsible for overseeing world-wide business operations. Ask.com is one of the world’s leading search engines, with more than 20 million users per month, offering unique tools and technologies that make search better. Previous to his role as CEO, Lanzone served as senior vice president and general manager of Ask.com US, leading product management, marketing and engineering for the Company. Lanzone joined Ask.com as vice president of product management in 2001.

Brad Goldberg, General Manager, Search Business Group, Microsoft Corporation
As General Manager of the Search Business Group, Brad Goldberg is responsible for product management, product planning, and marketing for Search. This includes current and future versions, and spans all search verticals like Local and Image Search, as well as customer segments including consumer and enterprise. Prior to this role, Brad was the General Manager of the Windows Client Product Management Group where he led product management, launch and planning for the Windows Vista as well as Internet Explorer, Windows Media Player, and Windows Update Services.

Peter Norvig, Director of Research, Google Inc.
Peter Norvig is Director of Research at Google Inc. He is a Fellow of the American Association for Artificial Intelligence and the Association for Computing Machinery, and co-author of ‘Artificial Intelligence: A Modern Approach’, the leading textbook in the field. Previously he was head of Computational Sciences at NASA.  He also served as an assistant professor at the University of Southern California and a research faculty member at the University of California at Berkeley Computer Science Department, from which he received a Ph.D. in 1986 and the distinguished alumni award in 2006.

Registration Information

Registration from now through January 11th will be $1195 and then until February 25th will be $1395. On-site registration will be $1595. Visit http://www.smxwest.com/register to register.

About Search Marketing Expo - SMX West and Third Door Media

Search Marketing Expo — SMX West is produced by http://thirddoormedia.com/. Third Door Media’s mission is to empower interactive and search marketing professionals by providing trusted content and community services they need to be successful. Other Search Marketing Expo events include SMX Advanced, SMX Local & Mobile, SMX Social Media, SMX Travel @ PhoCusWright, SMX London and SMX East.

Third Door Media also publishes the fast-growing search marketing news and analysis site http://searchengineland.com/ . The company also produces http://searchmarketingnow.com/ , a lead-generation marketing solution for suppliers of SEM-related products and services, and Sphinn.com, the place for web, online, search, interactive and internet marketers to share news stories, talk within subject-specific discussion forums, build a network and stay connected to hot topics in internet marketing.

For additional information Search Marketing Expo - SMX West, or to schedule interviews with Danny Sullivan and Chris Sherman, contact Amy Hooker, 910-362-8004 or amy at mavencom.com.

For Third Door Media, contact Claire Schoen, 203-664-1350 or claire at thirddoormedia.com