Search Engine Strategies (SES) Sets The Agenda For London 2008

January 24, 2008; 09:59 AM
Incisive Media announced the agenda for the London Search Engine Strategies Conference & Expo (SES), the premier event for search engine marketing and optimization. SES London will be held on 19-21 February at the Business Design Centre in Islington. See www.SearchEngineStrategies.com/london

This year's conference will be hosted by search marketing specialist Mike Grehan. Mike is recognized as one of the foremost SEM experts. He was voted one of the UK's top 100 influential people in Internet marketing in a poll of e-Consultancy's 22,000 UK members.

SES London has been organized by world-renowned search authority Kevin Ryan. Kevin will be introducing a new line up of presentations, case studies and panel debates covering the latest developments and solutions in search engine marketing.

As well as teaching delegates everything they need to know to help them maximize search engine marketing and optimization for their business, some of the new topics covered will include:

Search Around The World
Eastern and Western companies are pushing out to international markets, but does anyone really understand the marketplace? Attendees will learn how to separate hype from actionable activity. Leading experts in the Asia/ Pacific, Europe and the Americas discuss the marketplace and the impact it's having on the world.

All Star Analytics
Successful search analytics strategy is key to maximising ROI. Search engine optimization and pay per click advertising is pre click. But what happens after the click? Join the panel of thought leaders in the field of analytics, including Jim Sterne, Bryan Eisenberg, Steve Jackson and Ian Thomas, to discuss everything from bounce rates, improving conversion, spotting trends and generally elevating your SEO/PPC analysis to a whole new level.

Converting Visitors Into Buyers
Getting visitors to your web site is half the battle. To be victorious, you need them to convert into customers. Learn about making this conversion. The latter part of the session takes volunteers from the audience and examines their web sites live to provide general feedback about changing them to improve visitor conversion.

Go to http://www.SearchEngineStrategies.com/london/glance.html for the full agenda.

Mike Grehan says:
"SES London will provide search marketers, developers and executives with the tools, techniques and advice they need to develop their business locally and on a global scale. There are many other factors to consider with each phase of the online marketing process, including web analytics and site architecture. We have developed a programme to cover every crucial element for successful marketing."

For more information about Search Engine Strategies Conference & Expo 2008 visit http://www.SearchEngineStrategies.com. For sponsorship and exhibition information contact Chris Lucas at +44 (0) 207 316 9609.

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About Incisive Interactive Marketing LLC - A Division of Incisive Media PLC

Incisive Media PLC is a specialist business information provider, based in the UK with offices in North America, Hong Kong, India and Mainland China. The company's activities are currently built around ten core industry sectors - mortgages; marketing services; financial technology; retail investment; capital markets; risk management; insurance; legal services; private equity and photography. Information is provided via a wide range of channels--in print, in person and online. Funds advised by Apax Partners, a leading global private equity group, recently completed the successful de-listing of Incisive Media from the London Stock Exchange alongside the existing management.

Incisive Interactive Marketing LLC is the marketing services division of the company and incorporates leading websites Search Engine Watch, the ClickZ Network and their associated events series including Search Engine Strategies. These properties were acquired in 2005.