January 30, 2008; 03:06 AM
confused.com offer price and features comparisons on everyday essentials such as car insurance, credit cards and utilities. The popularity of price comparison sites has rocketed in recent years due to the time and money that users can save by comparing multiple options in minutes.
Like many price comparison services, 100% of confused.com’s business is online and therefore it is essential that they remain visible when potential customers are using search engines.
The confused.com SEO project has been the perfect opportunity for the Neutralize team to roll-out an extensive social media strategy which aims to increase brand awareness throughout social networks and encourage consumer/company dialogue.
Sarah Baldwin, Marketing Manager at confused.com commented:
“Price comparison is a highly competitive market and we were impressed with Neutralize’s service offering, notably its pre-flight testing tool and social media strategy. Neutralize has appointed a dedicated project team enabling us to build a positive working relationship with the company. ”
Neutralize currently work with SkyBet, Nestle, The London Stock Exchange and Black & Decker and Business Development Manager Ben Martin is pleased to add another household name to their client roster:
“confused.com are a fantastic client to work with, they have embraced all of our architectural suggestions, social media strategies and in-house tools. We have been able to utilise our dedicated Prince2 qualified project management team in order to successfully manage such a large scale project.”
In 2007 Neutralize grew its team with fourteen new members across all departments. Securing a client like confused.com is a great start to the New Year and offers an exciting project for the team to set their minds to.
About Neutralize
Neutralize (*\*) is one of the UK's leading full service search engine marketing agencies, specialising in enterprise Search Engine Optimisation and advanced Pay Per Click Management. Neutralize have unrivalled experience in driving business success - in 2005 they were finalists for "Marketing Firm of the Year" in the UK Innovation and Growth Awards and placed 6th in the Deloitte Fast 50 business growth awards. Neutralize (*\*) was presented with the “Best Search Engine Optimisation Agency” at the 2007 Travolution Awards.
Neutralize is a Google Enterprise Professional Partner and a Google Adwords Qualified Company.
Neutralize (*\*) are dedicated members of the Nominet Steering Committee and Committee Members of the Search Marketing Association (UK).
Neutralize is part of notabene.net
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