Ascend2 Launches Business-to-Business Search Engine Optimization Practice

January 31, 2008; 04:24 AM
24-7PressRelease/ - MARSTONS MILLS, MA, January 31, 2008 - Ascend2 Consulting and Solutions has launched a new consulting practice focused on search engine optimization for business-to-business . The firm has named the new practice SEO-B2B. The new SEO-B2B service offering was created after the firm conducted research that revealed a lack of search engine optimization services designed specifically for the business-to-business marketer.

Search engine optimization, or SEO, is the process of optimizing a website to ensure its pages rank favorably on popular search engines like Google and Yahoo. For companies that sell to other companies, gaining search engine exposure during the early stages of the customer buying process has become critically important.

"You want to be found when buyers start looking, and search engines are the first place more than 75% of B2B buyers look," said Sergio Balegno, Ascend2's Managing Partner. "Ascend2's SEO strategies and tactics focus on the search engine optimization factors proven to have the greatest impact on B2B sales results. And that is what our SEO-B2B practice was created to accomplish."

The research that inspired the creation of Ascend2's new practice also revealed that the 80/20 rule of business applies to B2B search engine optimization. "We found that 80% of SEO results are produced by 20% of SEO tactics ," said Sergio Balegno. "Successful search engine optimization strategies are focused on executing the most effective 20%. This approach greatly simplifies the SEO process and minimizes the time and cost required to manage it."

Ascend2 offers a full range of SEO-B2B services customized for every client's specific Internet marketing situation.

About Ascend2 Consulting and Solutions
Ascend2 Consulting and Solutions helps clients optimize and automate marketing processes to improve sales performance. For more information, visit http://www.Ascend2.com or http://www.SEO-B2B.com.