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David Meerman Scott To Present What's Working NOW! Webinar on Best Practices in Online Marketing & PRAward-winning online thought leadership strategist and best-selling author David Meerman Scott shares current best practices in online marketing & PR. February 4, 2008; 02:12 AM Columbus, OH: February 1, 2008 - Award-winning online thought leadership strategist and best-selling author David Meerman Scott will present a 90-minute online seminar. Cost for the live event, "What's Working NOW: Profiting From The New Rules of Online Marketing & PR," is $119. The program is offered with a money-back guarantee of satisfaction. For more information and registration please go to www.whatsworkingnow.net. Scott will draw on innovative, cost-effective online tactics and strategies he has used to sell over a billion dollars in products and services worldwide. Attendees will learn how the old rules of marketing and PR are no longer valid and how to apply the new rules to -
...and more. Specific pointers in Scott's presentation include - · Why it pays to "pimp out" your blog · How great online content can drive people into the buying process -- and what defines "great" · Online thought leadership: How to brand your organization as a trusted resource · How to create online content with pass-along value · How to use RSS to cost-effectively deliver your web content to targeted niches. "New Rules" examples and case study results from such companies as IBM, Cisco, Apple, NetFlix, Cervelo, ECNext, Constant Contact, Blendtec, Hitachi, Netgear, Progress Software, WebEx and others will be presented and discussed. The program is suitable for both B-to-B and B-to-C marketers. The program is being marketed by What's Working NOW!, Conference Call University, GoldMine and select marketing partners who share in the event's revenues. For information on the What's Working NOW! partner program contact Ernest Nicastro at enicastro@whatsworkingnow.net. For complete details and information on how to register for please go to www.whatsworkingnow.net. "In this program attendees will get a step-by-step framework for building a more effective online marketing & PR strategy," said Ernest Nicastro, principal with What's Working NOW! "More importantly, they'll get tactical, actionable recommendations for turning that strategy into profitable results. And there's no one working or training today that's better qualified to speak about what's working now in online marketing & PR than David Meerman Scott. His results speak for themselves." "The web has profoundly changed the rules of marketing & PR," said David Meerman Scott. "Smart marketers now communicate with buyers through content rich Web sites, blogs, YouTube videos, e-books, and other online media that buyers actually want to consume." Continued Scott, "For example, one company generated massive product awareness, six million downloads and huge sales numbers with just a few hundred dollars. They did it by using the new rules I'll be talking about in this presentation. I hope everyone will join us."
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