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SAN DIEGO--(BUSINESS WIRE)--Covario, Inc. (formerly SEMDirector, Inc.), leader in interactive marketing analytics, today announced that Covario™ Organic Search Insight solution has been named Product of the Year finalist in the 14th Annual Technology Industry Awards. The Technology Industry Awards, presented by the Technology Council of Southern California, received hundreds of award submissions this year and Covario’s Organic Search Insight was selected as one of three finalists in its category. The solution was also a recent winner of 1to1 Magazine’s Impact Awards in the New Media category for the company’s work with customer Procter & Gamble.
“Easy access to performance metrics is crucial for large advertisers to maintain their competitive edge,” said Russ Mann, chief executive officer of Covario. “This acknowledgement by the Technology Industry Awards affirms that Covario’s Organic Search Insight is a timely solution that is not only meeting growing market demand, but paving the path of innovation in the online advertising industry.”
Covario’s Organic Search Insight offering is an interactive marketing analytics solution that allows large enterprises to automate Web site auditing for compliance with search engine optimization (SEO) best practices, tracking progress via the Covario Audit Score™, a single proprietary metric for measuring effectiveness of SEO efforts for large enterprises. Organic Search Insight enables large advertisers, as well as their SEO consultants and agencies, to gain visibility into the content, technical and link strategies deployed within their sites. Effective use of these strategies is directly linked to how well the sites are ranked for key terms by the major search engines such as Google, Yahoo!, MSN and Baidu. Some of the world’s largest advertisers use Covario’s Organic Search Insight technology to benchmark performance as well as identify SEO-related issues that exist on their Web sites.
“2008 has been a highly competitive year for the Technology Industry Awards due to the volume and quality of award entries that we have received,” said Catrina Luedtke, executive director of the Technology Council of Southern California. “Despite fierce competition, Covario’s Organic Search Insight stood out for its innovative method of assisting large enterprises in gaining critical insight with respect to their organic search marketing programs.“
The 14th Annual Technology Industry Awards recognize industry leaders and companies that have made extraordinary contributions to the growth of Southern California as a center for technological innovation. The Product of the Year award will be presented to the product development and marketing team of a technology company headquartered in Southern California who is responsible for development and marketing of a product that receives the highest aggregate ratings in five areas: market acceptance, substantial gain in price/performance, significant advancement in technology or the product’s application, innovation in design, functionality, and usability and product development best practices. The Technology Industry Awards will be presented during a gala dinner ceremony at the Millennium Biltmore Hotel in Los Angeles on February 28, 2008.
Covario’s Organic Search Insight is part of the Covario Marketing Action Platform™, a hosted solution designed for large advertisers to manage complex search engine marketing campaigns by gathering search engine, Web analytics and marketing data to obtain a consistent view of information that includes budget and purchase order allocations, customer engagement and return on ad spend (ROAS). To learn more about Covario™ Organic Search Insight, please visit www.covario.com.
About the Technology Council of Southern California
The Technology Council of Southern California is the premier forum for the region’s technology leaders, providing events, connections, information and resources to help technology companies succeed. From recognizing excellence in innovation through its annual awards event to providing access to funding through VentureNet, the Technology Council supports companies throughout their entire corporate lifecycles. Founded in 1991 as the Software Council of Southern California, the Technology Council has a 16-year history of supporting technology companies across the region. For more information visit www.tcosc.org.
About Covario, Inc.
Covario, Inc., formerly known as SEMDirector, is the leader in interactive marketing analytics (IMA) software. The Covario portfolio provides global organizations with robust interactive and search marketing analytics solutions for display advertising, paid search advertising and organic search engine optimization across the enterprise and throughout the channel. Covario enables complex and distributed organizations to control brand integrity, ensure budget transparency and deliver quantifiable results across business units, distribution channels and languages. Headquartered in San Diego, Covario’s growing customer list includes some of the world’s best known brands in high-tech manufacturing, financial services, electronics, media & publishing and consumer packaged goods, such as Intel, Procter & Gamble, Hewlett-Packard, Lenovo and AIG/AIU among others. For more information on Covario, call 858.397.1500 or visit http://www.covario.com.
