NEW
YORK, NY - March 4, 2008 - Hitwise , the
leading online competitive intelligence service, today announced that Google
accounted for 66.44 percent of all U.S. searches in the four weeks ending
February 23, 2008. Yahoo! Search, MSN Search and Ask.com each received 20.59,
6.95 and 4.16 percent respectively. The remaining 46 search engines in the
Hitwise Search Engine Analysis Tool accounted for 1.87 percent of U.S.
searches.
|
Percentage of
U.S.Searches Among Leading Search Engine
Providers
|
|
Domain
|
Feb.-08
|
Jan.-08
|
Feb.-07
|
|
www.google.com
|
66.44%
|
65.98%
|
63.90%
|
|
search.yahoo.com
|
20.59%
|
20.94%
|
21.47%
|
|
search.msn.com
|
6.95%*
|
6.90%*
|
9.30%*
|
|
www.ask.com
|
4.16%
|
4.21%
|
3.52%
|
|
Note:
Data is based on four week rolling periods (ending 2/23/08, 1/26/08; 2/24/07)
from the Hitwise sample of 10 million US Internet users.
* -
includes executed searches on Live.com and MSN
Search.
|
|
Source:
Hitwise
|
Google
an Increasing Source of Traffic to Key Industries
Search engines
continue to be the primary way Internet users navigate to key industry
categories. Comparing February 2008 to February 2007, the Travel, Entertainment,
Business and Finance and Sports categories showed double digit increases in
their share of traffic coming directly from search engines.
|
U.S. Category
Upstream Traffic from Search Engines and Google - February
2008
|
|
Category
|
Percent of
Category Traffic from Search Engines, Feb-08
|
Percent Change in
Share of Traffic From Search Engines, Feb-08 -
Feb-07
|
Percent of
Category Traffic from Google, Feb-08
|
Percent Change in
Share of Traffic From Google, Feb-08 -
Feb-07
|
|
Health
and Medical
|
43.74%
|
-1%
|
28.69%
|
-1%
|
|
Travel
|
32.97%
|
9%
|
22.17%
|
19%
|
|
Shopping
and Classifieds
|
25.30%
|
0%
|
16.26%
|
6%
|
|
News and
Media
|
21.43%
|
3%
|
14.04%
|
6%
|
|
Entertainment
|
23.98%
|
13%
|
14.96%
|
13%
|
|
Business
and Finance
|
17.46%
|
13%
|
10.97%
|
23%
|
|
Sports
|
13.53%
|
14%
|
8.75%
|
19%
|
|
All
figures are based on U.S. data from the Hitwise sample of 10 million Internet
users.
|
|
Source:
Hitwise
|
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