Google Adds Ad Manager for Small Web Publishers

March 18, 2008; 04:49 AM

Google launched Ad Manager, right after its DoubleClick acquisition was accepted in US and Europe. The latest launch by Google is said to help website publishers in buying, selling and managing advertising faster. It will also help in filling up unsold ad slots on their websites.

Ad Manager has already been around in the internet market for some time. It has been tested by a few businesses. This system is designed to track how the ads are placed in the website and how are they performing. It studies how well they are able to reach out to the customers including the click through rates of each ad.

As stated by Google the search engine provider: "Google Ad Manager is a hosted ad management solution that can help you sell, schedule, deliver and measure all of your directly sold and network-based inventory." (Source: http://news.ebrandz.com/content/view/1780/548/)

Experts state that the ad Manager aims at easing out the problems that small web publishers face in managing web advertisements. It is free, hosted ad inventory management tools that will help publishers sell, deliver, and measure their network-based ad inventory. Ad Manager also includes analytical components that help publishers compare different ads and evaluate their performance.

Advertisements is an essential aspect of Search Engine Marketing which has been given a winning edge now by Ad Manager which is quite and accessible an feasible tool for web publishers. Smaller web Publishers though are expected to do better business with Ad Manager. It is expected to partly boost their search engine marketing and web advertisement business as a whole.