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Local.com Partners with EarthLab on 2008 Earth Day Challenge


April 4, 2008; 01:49 AM

IRVINE, Calif., April 3, 2008 – Local.com Corporation (NASDAQ: LOCM), a leading local search engine, today announced that the company is partnering with EarthLab for the 2008 Earth Day Challenge.

Local.com and EarthLab are joining forces with companies and nonprofit organizations throughout the United States to raise awareness for environmental responsibility by encouraging individuals nationwide to take the 2008 Earth Day Challenge. The goal of the Challenge is to have 1 million people take the EarthLab Carbon and Lifestyle Calculator test in the month of April and reduce their scores by 15 percent by the end of 2008.

As part of the project, Local.com is providing valuable Earth Day resources through the company’s search and corporate sites including links to the Carbon and Lifestyle Calculator, Earth Day related events and volunteer opportunities and EPA (Environmental Protection Agency) take home kits. The Carbon and Lifestyle calculator measures individuals’ ECP (Earth Conservation Plan) scores that are calculated based on carbon output and lifestyle factors.

To take the Earth Day Challenge visit: http://corporate.local.com/earthday.

 

“We are encouraging individuals to take responsibility and do their part to protect the planet by participating in the 2008 Earth Day Challenge,” said Jennifer Black, vice president, marketing, Local.com. “We hope that our involvement will raise awareness and encourage others to think globally while acting locally.”

EarthLab.com provides a practical guide to green living through community interaction, exclusive environmental news, and expert analysis. Sponsors and endorsers of EarthLab include:  Live Earth/SOS, Leo DiCaprio's “11th Hour” film, Disney, Hearst, Dell, world-renowned chefs Mario Batali and Rachel Ray, Vespa, Accenture, eSurance, The Estee Lauder Companies, AutoNation, and the 2007 Prime Time Emmy's.

The Earth Day Challenge will also include a drawing in which the winner will receive a trip for two to Hollywood to spend the day with award winning environmentalist and actor Ed Begley Jr. Also included will be an autographed copy of Ed's book "Living like Ed" and an autographed DVD of season one of Ed's show "Living with Ed."

 About Local.com

Local.com (NASDAQ: LOCM) is a top U.S. website and local search network attracting approximately 15 million visitors each month seeking information on local businesses, products and services. Powered by the company’s proprietary Keyword DNA® and patented local web indexing technologies, Local.com provides users with relevant local search results, which include special offers, user ratings and reviews, local businesses’ website links, maps, driving directions and more. Businesses can advertise on Local.com via a selection of subscription, pay-per-click, banner and pay-per-call ad products. Local Mobile™ provides local search results to mobile phones and wireless devices. The company serves the UK market at http://uk.local.com. Local.com claims U.S. patent numbers 7,231,405 and 7,200,413. For more information visit: www.local.com.

About EarthLab

EarthLab.com provides a practical guide to green living through community interaction, exclusive environmental news, and expert analysis. EarthLab features the first Carbon and Lifestyle Calculator of its kind - a unique three-minute survey that generates a carbon footprint score (ECP Score), which individuals can then save and use to reduce and track their success over time. The EarthLab calculator was first presented to a global audience in July 2007 in conjunction with the Live Earth Concerts staged throughout the world. EarthLab is a 501(c)3 organization headquartered in Kirkland, Washington. For more information visit: www.earthlab.com.


Contact: 

Tila Pacheco

Madison Alexander PR, Inc.

Phone: 714.256.8452

Fax: 714.256.8427

Cel: 714.742.2698

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