April 16, 2008; 04:15 AM
San Francisco, CA (PRWEB) April 16, 2008 -- Pay Per Click Summit internet
marketing workshop leader, today announced that Microsoft and other industry
experts will present exclusive search marketing content for improving online
advertising ROI at the upcoming San Francisco Summit on May 19-20. The Keynote
features Microsoft's Jorie Waterman who will present "Keyword Research and the
Campaign Lifecycle" on Monday, May 19 at 8:30 a.m.
A seasoned search marketing expert, Waterman is from the Microsoft
Keyword Services Platform team. She joined Microsoft's adCenter as a Lead
Program Manager in 2007 and has been in the interactive marketing world for over
a decade working client-side, agency-side, and now with a search engine. PPC
Summit attendees will learn about the Microsoft Keyword Services Platform (KSP),
how to access KSP data using the adCenter and how it can be used at each stage
of the campaign lifecycle. Other exclusive search marketing techniques will also
be shared with attendees during this educational internet marketing session.
"The San Francisco Summit will introduce experts from Microsoft, Business.com,
Google and more as they discuss effective keyword techniques, search analytics
and strategies to help online advertisers gain better ad placement at the lowest
cost," said Mary O'Brien PPC Summit Chairman. "Attendees will be taken step by
step through internet marketing tools and see specific scenarios for
opening up new online advertising possibilities. Our expert trainers bring a
broad industry perspective coupled with hands on knowledge of online advertising
technologies and Pay Per Click techniques," said O'Brien. "During the two-days
packed full of exclusive content, trainers share expert SEM strategies and
practical insights to increase Pay Per Click and Search Marketing conversions."
The workshop sessions are designed to connect internet advertisers with
profitable insider search engine marketing strategies during interactive how-to
sessions. Attendees will learn how to increase their sales and make more money
with pay per click advertising. To learn more about this expert
search marketing information and start receiving insider tips, please go to http://www.ppcsummit.com/?prweb and sign up for the "Secrets
Revealed" email newsletter.
Attendees will have the opportunity to
network and learn about new technologies from industry leaders such as Engine
Ready, Clicktracks, Microsoft and the Direct Marketing Association of Northern
California. PPC Summit is also pleased to partner with regional marketing
associations including the San Francisco Ad Club, Ecommerce Merchants (ECMTA),
Sacramento Advertising Club, Ecommerce Catalog Club of Northern California,
Search Engine Marketing Association of Portland (SEMpdx), Las Vegas Interactive
Marketing Association and the Web Marketing Association (WMA).
These
events fill up fast! All interested participants should register by the April 28
early bird date to reserve their seat and save $200 off the full conference
pass. Registration is now open online at http://www.ppcsummit.com/?prweb. Any questions regarding the
meeting can be directed to mailto:press@ ppcsummit.com.
Contact:
Kelly Larsen
PPC Summit
(360) 554-9683 ext. 707
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