Search Engine Marketing Budgets Set to Increase According to the UK Search Engine Marketing Report 2008

April 18, 2008; 03:24 AM

Cornwall, UK (PRWEB) April 18, 2008 -- The survey which forms the basis of the report was completed earlier in the year by over 1000 respondents from both agencies and companies with first-hand experience of search engine marketing.

The results offer a valuable insight into the changing search engine marketing landscape and include evidence that the industry is thriving with 63% of companies planning to increase their paid search (PPC) budget and 61% planning to increase their Search Engine Optimisation budget.

This year readers will benefit from year on year comparisons and additionally new questions that reflect emerging trends such as utilising social media within search marketing campaigns.

Lucy Cokes, Managing Director of Neutralize commented:

"It appears evident that search engine marketing is now cemented in the minds and therefore budgets of UK marketers. It is fantastic to see a greater understanding of the benefits of a well managed search marketing campaign and budgets being increased accordingly across both paid
and organic search."

The report worth £149 is available to download now free of charge from http://www.e-consultancy.com/publications/search-engine-
marketing-report-2008

About Neutralize:
Neutralize, the sponsor of this research, is an integrated search engine marketing agency based in the UK, specialising in enterprise Search Engine Optimisation and advanced Pay Per Click Management.

Its rapidly expanding team is dedicated to providing top quality services to those companies serious about their search marketing success online.

Neutralize is a Google Enterprise Professional Partner and a Google Adwords Qualified Company.

Neutralize is part of notabene.net, a pan-European digital marketing agency with over 200 employees.

About E-consultancy:
E-consultancy is an online publisher of best practice internet marketing reports, research and how-to guides. E-consultancy, named Publisher of the Year at the 2006 AOP Awards, also publishes buyer's guides and has a directory of 100,000+ third party internet marketing white papers.

E-consultancy has 65,000 registered users and more than 145,000 unique users sessions per month (audited by ABC Electronic). It is popular among internet professionals because of its time-saving advice and insight.

Subscribers pay from £195 per year to access the exclusive and highly practical content. E-consultancy has more than 100 events lined up for 2007, including roundtables and monthly Supplier Showcases, where six suppliers pitch to an audience of pre-qualified buyers at a Central London venue.

E-consultancy also provides a range of public and in-house training programmes, such as seminars and workshops.

E-consultancy also provides a range of public and in-house training programmes, such as seminars and workshops.